Become an Expert On LinkedIn - In Conversation With Lynnaire Johnston

·44 min·2 clips

Lynnaire Johnston says LinkedIn short-form content made her feel she had "come home."

1. Your Career Podcast with Jane Jackson centers this episode on LinkedIn expertise, career transitions, and Lynnaire Johnston's path from radio to LinkedIn strategy. 2. Jane Jackson is the host, and Lynnaire Johnston is the guest, a top-ranked international LinkedIn strategist, trainer, author of LinkAbility and Business Gold, and founder of the LinkAbility membership site. 3. The episode asks what LinkedIn can do beyond hosting a CV and how a mid-career professional can use it for learning, networking, visibility, and career change. 4. Lynnaire says she wanted to be an air hostess, then changed course after school through journalism school and her mother's guidance-counselor contacts. 5. She describes Radio Hauraki as New Zealand's first private radio station and says she started there as a cadet reporter in a newsroom with only two women. 6. She recalls practical lessons from radio journalism, including not wearing a skirt when interviewing the captain of a frigate because access involved ladders. 7. She says journalism taught her to ask incisive questions, work to deadlines, and write under pressure, even when she did not yet think she wrote well. 8. She explains that after about 11 years at NZME she was fired from a radio job after a holiday and then moved into marketing and magazine writing. 9. She says an epiphany at 40 made her think about being unemployable later in life, especially because of redundancy, the glass ceiling, and age bias. 10. A colleague then mentioned copywriting, which led her into freelance work, websites, and the shift from manual publishing to online content. 11. She says she fell in love with LinkedIn when short-form content became available and felt she had "come home" to a platform that suited her writing. 12. She says the turning point came when she woke up to find herself on a top 20 list of LinkedIn experts for Australia and New Zealand. 13. She says the book LinkAbility was written after that recognition and just as COVID began, and she calls it the best marketing money she has ever spent. 14. She says the book took eight iterations before print and that writing it required discipline, time, editing, and a willingness to keep revising. 15. She warns that AI-assisted books may reduce quality, dilute original thought, and train people not to think critically. 16. She says LinkedIn has a growing vocabulary, has changed quickly in the last six months, and will keep shifting over the next two to three years. 17. She describes her interview style as grounded in journalism, curiosity, fairness, and a habit of asking questions from both sides. 18. The conversation has an interview format with two experienced communicators who trade examples, clarify concepts, and connect career lessons to LinkedIn features. 19. People building a personal brand, job seekers, and professionals exploring LinkedIn strategy would likely value this episode. 20. People wanting a fast social-media tips list without career history may skip it.

As heard by us

A steady, practical guide to LinkedIn visibility.

Jane Jackson and Lanair Johnston talk through a straightforward case for building visibility and credibility on LinkedIn: use the platform with intent, make expertise easy to spot, and let networking and publishing do some of the work.

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Why you'd press play

You want LinkedIn to work harder for your career, your network, and your visibility.

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