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The Game with Alex Hormozi

The Hard Truth About Growth Most Founders Avoid. Hormozi Hotline feat. Leila Hormozi | Ep 976

·1 hr 12 min·5 clips
Alex Hormozi's wife Leila joins for only the second time ever to tackle business problems on the Hormozi Hotline.
This episode features Alex Hormozi and his wife Leila co-hosting the Hormozi Hotline, a Q&A format where they field calls from entrepreneurs. The first caller, Joshua, runs a performance-based marketing agency for kitchen and bathroom remodels, with Alex pointing out margin risks and advising to target higher-value clients. Next, Jazz operates a local newsletter in Winnipeg, and Alex suggests adding a self-liquidating offer to eliminate subscriber acquisition costs. The third caller manages a remote sales coaching service, with Leila outlining hiring models and Alex proposing a premium placement tier to increase revenue. Brian runs a coding bootcamp, and the hosts recommend improving lead magnets and shifting content to video platforms for better discoverability. Josh owns a pest control business, and Alex advises raising prices on a bundled offer to improve margins. Later callers include a martial arts marketing agency owner considering a pivot, a YouTuber seeking consistency advice, and a senior care center facing growth challenges. Throughout, Alex and Leila emphasize data-driven decisions, targeting the right customer avatars, and building sustainable business models. The episode blends specific tactical advice with broader principles on scaling and operational efficiency.

As heard by us

A hotline episode that turns audience size into sharper questions about conversion, acquisition cost, and usable distribution.

Growth advice turns into conversion math in this hotline episode as Joshua lays out a performance-based marketing agency at $8,000 per month with $7,000 in profit, a roughly $250 customer acquisition cost, and a refund promise tied to 10 appointment shows.

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Why you'd press play

Want to know whether your audience is actually a growth engine, or just a flattering number?

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