The Fisher Fitness Coaching Podcast · Rich Fisher

Episode 70 - The Big Shift: My Life & Business Update

·24 min·2 clips

Rich lost 8 kilos and now loves looking in the mirror, proving it's never too late to get in shape.

This solo episode features host Rich Fisher providing a personal and business update. He explains his recent absence and frames this as a casual, non-educational life check-in. Fisher is a 38-year-old online fitness coach who has been training consistently for a long time. His primary focus is preparing for a physique photo shoot scheduled for May 7th, a goal he has been working toward since October with a coach. Fisher underwent a three-month muscle-building phase followed by an 11-week fat loss phase starting in January. He reports losing about eight kilograms, dropping from 83-84 kg to 75-76 kg, with a goal to lose another few kilograms. He describes feeling significantly better about his appearance and confidence, enjoying looking at himself in the mirror now. Fisher argues that wanting to look good naked is a natural and valid goal, comparable to styling hair or wearing nice clothes to feel attractive. He connects this directly to his target market: men in their late thirties who want to look and feel better. A surprising insight is his admission that seeing other jacked online coaches made him feel he should look a certain way, even though he knows physique doesn't define coaching ability. He has decided to embrace the goal of looking like a coach to build credibility and show he "walks the walk." Fisher claims that deep down, most men's fitness goals ultimately revolve around wanting to look good without clothes. He is offering an eight-week free coaching program called "Define," which includes nutrition plans, workouts, and support, to demonstrate his value. He shares that clients like Gary have lost 10 kilograms using this method. Fisher reveals he has stopped drinking alcohol since December 27th, citing negative effects on his mental health, motivation, and fat loss efforts. He attended a social event without drinking for the first time and felt proud. He is attending a business mentorship day in Bedford to refine his "lead magnet," the free Define program. Fisher is planning a client workshop in May for technique training and a group workout, and recently organized a group run in preparation for the Run Norwich event. He emphasizes to his clients that daily weight fluctuations are normal, sharing his own scale data to prove it. The tone is highly conversational, candid, and reflective, as if chatting one-on-one with a listener. The style is a stream-of-consciousness life update, blending personal anecdotes with business and coaching philosophy. Listeners interested in the personal journey of a fitness coach, especially men navigating physique goals in their late thirties, would enjoy this episode. Those seeking structured fitness education or scientific content should skip this update.

As heard by us

A plainspoken update on a physique goal, the discipline behind it, and the business identity it is meant to support.

The episode finds a coach talking plainly about his body prep, his business, and why he has been off the feed for more than a month. The main thread is a May 7 photo shoot he has been lining up since around October, with a coach helping keep him on track through the diet and…

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Why you'd press play

You want a blunt coach update on dieting, accountability, and the road to a May 7 fitness photo shoot.

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