The Entrepreneur Podcast · Eric Janssen and Eric Morse

63. Not settling for "good enough" with Bryn Davis Williams and Jessica Bosman

·32 min·30 clips

The series begins by arguing that women entrepreneurs deserve more of the microphone. Janice Byrne says the usual entrepreneurship canon keeps circling the same men and asks where the women are. She positions this show as a way to spotlight women from the Western community and beyond. Bryn Davis-Williams and Jessica Bossman are the first guests. Both are Ivy HBAs. Their company, Double, is built to disrupt the women’s undergarment industry. The idea is straightforward: women should not have to settle for good enough. Byrne starts by thanking them for coming on and asking them to tell the story behind the venture. The interview spends real time on how the two founders work together. They explain that having a cofounder helps because entrepreneurship is emotionally, mentally, and financially heavy. They also say their different skill sets make the work easier to divide. The hard part is that the relationship can feel like a marriage. That means the partnership calls for honest conversations about money, lifestyle, and sacrifice. Those are not the kinds of talks most people have with a friend. Still, being friends gives them a strong base for those conversations. The discussion moves into funding. They acknowledge the familiar difficulty women face when trying to raise money. The conversation stays with lived experience instead of drifting into slogans. Byrne closes by reflecting on entrepreneurship as a demanding mindset that works better with community. The guests leave with gratitude for being part of a space where founders can learn they are not alone.

As heard by us

A grounded founder conversation about partnership, funding, and refusing the default.

The conversation makes a straightforward case for women entrepreneurs as central to the entrepreneurship story, then gets into Bryn Davis-Williams and Jessica Bossman and their company, Double, in the women's undergarment industry.

Read the full review in PlayNext →

Why you'd press play

Hear how two friends are building Double to disrupt the women's undergarment industry.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from The Entrepreneur Podcast