The Business of Healthcare Podcast · Center for Healthcare Leadership and Management

Transforming 'Sick Care' to Healthcare with Wearable Technologies

·33 min·1 clip

Our mission is to help everyone live their healthiest life—but the real opportunity is reaching those who need it most.

Amy McDonough, Managing Director of Google's Fitbit Health Solutions, discusses the evolution of wearable technology from a startup challenge to mainstream healthcare tool. Beginning with Fitbit's 2007 founding and overcoming the lack of an initial product category, she traces the journey through Wall Street IPO to Google acquisition. She explains how the business model evolved from consumer electronics to embedded healthcare solutions through health plans and Medicare Advantage programs. Key insight: 80% of chronic conditions can be improved through behavior change, and wearables now provide the tracking and coaching infrastructure to reach populations that most need intervention.

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