The Agents of Change Digital Marketing Podcast · Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
What Working NOW in Paid Social with Karen Nelson
September 10, 2025·29 min·2 clips
Karen Nelson reveals why ads can backfire if your selling process is broken, amplifying flaws instead of profits.
As heard by us
Paid social works best here when the offer, product, and message are already solid.
The episode treats paid social as an amplifier rather than a fix. Ads on Facebook, Instagram, and Pinterest only reveal whether the offer, message, and selling process are already working, so the focus stays on getting those basics in order before spending more on traffic.
Why you'd press play
You want ads to show what is really working in your selling process.
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