Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship · Sasha Fedunchak | Brand Strategist & Business Growth Advisor

Revealing My Big Secret...What's Next??? (Ep. 49)

·28 min·1 clip

She says the assessment showed her level 1 and level 2 energy, and she cried in the room.

1. Beauty of Influence episode 49 centers on Sasha Fadunchak’s new personal brand and her shift into Energy Leadership-based coaching. 2. Sasha Fadunchak is the solo host, and she frames herself as a marketing expert, serial founder, former beauty business owner, and coach-in-training through IPEC. 3. The episode asks what this new brand is for, and Sasha says it is not “another membership” or “another digital product,” but a new way to help ambitious women founders move forward. 4. She connects the announcement to a 2017 moment in Denver, when she saw Corey Katuna posting about life coaching on Facebook. 5. She says she was in her late twenties, working in the corporate world, and dealing with a string of bad relationships, anxiety, and sleep problems. 6. She describes paying about $15,000 for the Institute for Professional Excellence in Coaching, or IPEC, while also preparing to move to Portland, Maine. 7. Sasha explains that the program lasted a year, included multiple weekends in Boston, about 100 coaching hours, and both virtual education and live coaching practice. 8. She says IPEC’s foundation is “energy leadership,” which she distinguishes from “woo woo energy” and from personality typing systems. 9. She walks through seven levels of energy, from level 1 victim mindset and level 2 anger to level 7 gratitude and bliss. 10. She says the Energy Leadership Index is a research-backed assessment that shows how someone shows up in stressful and non-stressful situations, and she notes Forbes ranked it among the top leadership assessments. 11. Sasha recalls crying while reviewing her own results because her levels showed level 1 and level 2 patterns that matched her toxic relationship patterns and work frustration. 12. She says her own default had been repression and anger, with occasional level 4 martyr behavior where she gave to others and felt she received little back. 13. She states that she left a very cushy corporate job after graduation, including a promotion to content marketing director and strong pay. 14. She says she first planned to coach women with perfectionism, but later realized that path did not feel aligned. 15. She describes another pivot after her brothers’ serious car accident, a move from Portland, Maine to Philadelphia, and a return to corporate work before leaving again to start VK Beauty spray tan salons. 16. She then moved back into branding and marketing with Daring Creative and Daring House, presenting her career as a series of pivots rather than a straight line. 17. Sasha says a New York City event with seven- to nine-figure women showed her that even highly successful founders still struggle with self-trust, intuition, and analysis paralysis. 18. Her tone is conversational, vulnerable, and self-interrupting, with frequent asides, corrections, and direct address to listeners. 19. People who like founder stories, coaching frameworks, and brand pivots will get the most from this episode. 20. People looking for a short, tightly structured business lesson without personal backstory may skip it.

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