Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship · Sasha Fedunchak | Brand Strategist & Business Growth Advisor

Pitching, AI for Media Matchmaking and Personal Branding with PR Expert Nicole Pearl

·40 min·2 clips

Nicole Pearl says a wrong name in a pitch can get you deleted immediately.

Sasha opens with Nicole Pearl, a friend of a friend she found on Instagram and quickly started learning from. Nicole brings years of beauty-media experience and practical PR advice, and Sasha frames her as someone who understands both sides of the pitch inbox. Nicole has spent 20 plus years in beauty journalism. She talks about writing for InStyle and O Magazine. She also mentions landing TV segments on the Today Show. Today she coaches founders through PR and media while staying close to the press world. Sasha asks what led Nicole to build a business around a different PR model. Nicole says she saw a white space for founders who wanted press but needed a more direct, accessible path. She describes herself as a publicist in your back pocket. The conversation then turns to how she got into beauty in the first place. She says she did not grow up as the makeup girl. A lot of what she learned came on the job. She remembers getting her first makeup when she was in college. She also remembers learning a smoky eye from a major celebrity makeup artist she still loves. From there, she built The Beauty Girl as a blog. It was not meant to be a calculated personal brand from day one. Over time, though, she noticed that the blog opened more doors than she expected. That growth led to TV segments, trend commentary, and a bigger media presence, and she says the business has been going since around 2009 or 2010. Sasha keeps bringing the conversation back to the difference between a polished pitch and real relationship-driven access.

As heard by us

A sharp PR conversation about press, relationships, and turning visibility into something repeatable.

The episode traces Nicole Pearl's move from beauty journalist to PR and media coach, and that background gives the conversation its shape. It stays centered on press, pitching, and what changes when someone has worked both sides of the inbox.

Read the full review in PlayNext →

Why you'd press play

Want press without the price tag or losing your voice in the process?

Read the full recommendation in PlayNext →

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