Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship · Sasha Fedunchak | Brand Strategist & Business Growth Advisor

How to Transform Your Website into a Sales Powerhouse (My best tips & tricks!)

·44 min·2 clips

A Shopify client’s website produced $63,651 from Google search alone and a six-times return.

1. Smart Mouth Podcast’s episode on transforming a website into a sales powerhouse centers on Sasha Fadunchak’s website strategy for brand growth. 2. Sasha Fadunchak is the host, and she names Daring House, Daring Creative, and Mo Creative Studio as the businesses and collaborators behind her website work. 3. The episode asks what a website must include to function as an “evergreen sales machine” instead of a “pretty landing page, with a book button.” 4. Sasha says she has worked on websites since 2018 and that Daring House will take one to two more website projects for July. 5. She says she may create a sister company focused only on websites for the beauty, health, and wellness industry. 6. She explains that the sister company would use a CEO, project manager, and full-time website designer model rather than having her do every build herself. 7. Sasha contrasts full-service website work with designers who only make a site “look pretty” while clients separately hire copywriters, SEO help, and photographers. 8. She says those fragmented projects can take “three to four months” and can cost “three, four or five times as much money.” 9. Her process starts with understanding the customer and the competition before moving into visual foundation, SEO, and copy. 10. She says many clients begin with a positioning workshop and a Pinterest board, but she treats Pinterest as limited inspiration rather than strategy. 11. Sasha describes SEO as a “game” that requires the right pieces in the right places. 12. She recommends SEMrush’s keyword magic tool and says users can do about 10 free searches per day. 13. She gives the example of “Wilmington NC photographer,” where SEMrush shows “volume” and “kd” so a site owner can judge ranking difficulty. 14. She says page titles, page descriptions, copy, and H1 tags should all reflect the target keyword. 15. Sasha says a booking button should appear directly in the navigation, because making people scroll to book means the site has “already missed the plot.” 16. She says the footer should include relevant links, a business blurb, location, hours, and social links so visitors do not leave frustrated. 17. She says the above-the-fold section should act like an old-school newspaper headline with a short tagline, a button, and a clear descriptor of who the business serves. 18. The episode is delivered as a solo teaching segment with energetic, blunt language, direct advice, and several live examples from client work. 19. Best for founders, local service businesses, and DIY website owners. 20. Skip it if you want only theory and no tactical website changes.

As heard by us

Sasha keeps the focus on what a website actually has to do: help sales, not just look finished.

Sasha keeps the conversation on what a site has to do, not how pretty it looks. She is blunt about the difference between design as decoration and design as something that helps people working on their own site, or with a developer, get real results.

Read the full review in PlayNext →

Why you'd press play

Make your website the most affordable, most effective salesperson you'll ever hire.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship