Small Business Growth Tools | Sales, Marketing and Mindset Strategies for Christian Women in Local Business · Lindsay Fletcher | Christian Entrepreneur | Sales & Relationship Marketing Coach for Local Small Business

90. How to Build a Business without Social Media with guest Gabe Cox

·40 min·2 clips

Gabe says her main strategy is connections, podcasting, email, and collaborations instead of social media.

Lindsay Fletcher opens with guest Gabe Cox of Red Hot Mindset for a conversation about faith, business, and marketing choices. Gabe talks about bringing faith into business decisions and says that shaped how she approaches marketing. Social media, she says, started to feel more like vanity metrics than real connection. She also did not want to keep posting pictures of her kids without their say in it. Gabe explains that she wanted deeper connection instead of a large network of people who are only loosely connected. She keeps Instagram only in a limited way so she can check in on her son and a former exchange student, and says she pops on about once a month before getting back off. Lindsay responds that a business does not have to look like everyone else's and pushes back on guru advice that assumes every founder has the same resources, team, and funding. The conversation stays on the idea that small businesses need context, not copied formulas. Gabe also mentions the online summit she hosts, Grow Your Biz Without Social Media, and Lindsay says she will be speaking there in 2026. Lindsay invites listeners to join her email list at lindsayfletcher.co so they do not miss the details. She also invites North Houston listeners to attend WeBuild, a gathering that brings together faith and business through networking, best practices, and professional development. The episode offers listeners ideas for growing a business without social media and for thinking more carefully about what kind of marketing fits their life and values.

As heard by us

A faith-aligned case for marketing beyond social media.

Gabe Cox makes a plain-spoken case for building a business without social media, and the conversation stays close to how that choice works in practice.

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Why you'd press play

Press play if you want a cleaner way to market without living on social media.

Read the full recommendation in PlayNext →

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