Practice Momentum - Private Practice Business Coaching Podcast

Marketing Without Being on Socials | Ep 4 | Guest Contributing

·42 min·4 clips

Dr. Brooklyn Storm reveals why most business advice fails neurodivergent women building private practices.

Dr. Brooklyn Storm opens the episode by stating she helps neurodivergent women build profitable private practices in under 12 months. She introduces the topic of getting clients without social media, focusing on episode four of a mini-series. She describes finding an email in her spam folder from a magazine editor inviting her to be a paid contributor, mentioning other contributors like Gary Vee and Mel Robbins. The host reflects on her past experiences contributing to magazines and local radio, initially feeling proud but eventually resenting the time commitment. She admits she never tracked whether these activities brought any clients to her practice. When considering the new opportunity, she experiences imposter syndrome and self-doubt. She outlines a systematic approach to evaluate opportunities, considering her business values of helping women counselors, psychologists, and social workers. She discusses her mission to help therapists see themselves as business owners through identity integration. The host explains her marketing philosophy of starting specific and gradually broadening her audience. She considers personal values like spaciousness and revenue, noting financial responsibilities like supporting an aging parent. She lists practical questions about the opportunity's impact on her business, including backlinks, audience building, and tracking metrics. The host emphasizes the importance of understanding time commitments, especially as a neurodivergent person with energy limitations. She recalls past negative experiences with meetings that required travel and group settings. The episode discusses why organizations offer opportunities, suggesting they want to leverage your audience or reputation. The host advises evaluating the organization's reputation, mission, and values to ensure alignment. She explains how to consider whether your contribution will benefit their audience credibly and ethically. The host shares her next step is to schedule an online meeting to ask these questions before deciding. She concludes by recommending her coaching programs: Practice Momentum for starting and growing practices, and Ascend for scaling businesses. The host briefly mentions personal updates about property hunting before ending the episode.

As heard by us

A grounded filter for private practice owners deciding which visibility opportunities are worth the time and energy.

Marketing without social media can sound like a search for the next available channel. Dr. Brooklyn Storm gives the question a more useful shape: whether an appealing opportunity is worth the time, energy, and tracking it will demand.

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Why you'd press play

You are weighing a magazine opportunity and wondering whether it can grow your practice without social media.

Read the full recommendation in PlayNext →

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