PM Collective - The ART of property management

There is always TWO solutions to every problem

·11 min·1 clip

Ashleigh Goodchild reveals how 200 events and a new learning lab are reshaping property management in 2025.

This solo episode of the PM Collective podcast focuses on a strategic mindset for solving business problems in property management. The host, drawing from her role in the collective, shares insights from a recent business owners' forum. She frames the discussion around a core principle she advocates for operational decision-making. The episode originates from a "Coffee Conversations" event where business owners shared various pain points. These challenges included difficulties in hiring property managers and uncertainty about allocating budgets for roles like a Business Development Manager. A recurring theme was the tendency to fixate on a single, obvious solution when facing a problem. The host argues that for every issue, there are typically two polar opposite strategic solutions available. She illustrates this with the specific example of a business being overstaffed, a situation she notes is currently common. The two opposing solutions presented are launching an aggressive growth campaign to utilize the staff or making a position redundant. The host suggests that people naturally default to the more comfortable or active option, like pursuing growth, while often ignoring its opposite. The insight is that consciously considering both extremes creates a more complete decision-making framework. This approach forces a business owner to evaluate the full spectrum of possible actions. The memorable moment is the stark contrast between the solutions for overstaffing: expansion versus contraction. The episode implies that better decisions emerge from acknowledging uncomfortable choices rather than avoiding them. The tone is informal, educational, and advisory, based on real-world conversations. The style is conversational and direct, as the host speaks solo to the audience. Property management business owners and team leaders grappling with operational hurdles would find this episode immediately applicable. Listeners seeking deep, narrative-driven stories or technical property management advice might find the conceptual discussion too brief.

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