PM Collective - The ART of property management

Managing the new age investor

·15 min·1 clip

Ashleigh Goodchild reveals how 2025 is bringing 200 events and a new learning lab to revolutionize property management.

This episode of the PM Collective podcast focuses on the evolution of property investors and the corresponding changes required in property management services. Host Tanya Ross discusses the shifting landscape from a property manager's perspective. She emphasizes the importance of understanding these changes to provide relevant services. Ross introduces the concept of the annual investor audit as a key tool for modern property managers. She traces significant changes in the investor model over the past two decades. The host contrasts today's responsibilities with the simpler role of property managers twenty years ago, which primarily involved rent collection and maintenance coordination. She notes that while the job was technically harder with older technology, the service expectations were fundamentally different. A major shift is the rise of the "new age investor," who is more informed and has different expectations. Ross plans to elaborate on the reasons for initiating the investor audit at an upcoming industry conference. The core message is that property management must evolve beyond transactional duties. One critical insight is that the investor's journey and decision-making process have become more complex. Ross suggests that simply performing administrative tasks is no longer sufficient for client retention. The annual investor audit is presented as a strategic service that adds significant value. This proactive approach aims to align property management services with investor goals. The changing demographic and psychographic profile of investors necessitates a consultative partnership. A memorable point is the acknowledgment that what was once considered "hard" work in the past is different from the strategic challenges faced today. The tone is conversational and advisory, drawn from the host's extensive personal experience. The style is educational, offering practical business strategies for property management professionals. This episode is ideal for property managers, business owners, and principals seeking to modernize their service offerings and deepen client relationships. Listeners content with a purely transactional management style may not find its strategic focus as relevant.

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