Online Marketing Made Easy · Amy Porterfield

8 Ways to Address Money Objections From Your Audience

March 4, 2025·27 min·2 clips

Amy Porterfield reveals how she transformed from lacking confidence and budget to running a multi-seven-figure business that changes lives.

Tell me the truth. Amy starts with a worry most sellers know well: your audience may want what you offer, but money, time, or support can make them pause. She treats that hesitation as something you can work with. When you show that you understand the concern, you build rapport, and that rapport gives a potential student a reason to keep listening. The episode stays close to the buyer's inner conversation instead of treating objections like something to bulldoze. Jenna is the example. Amy says the refund option helped Jenna step into Digital Course Academy, even though she never needed to use it. The point is simple: you can test a refund period, see what happens, and change it on the next launch. That makes a money-back guarantee feel less scary and more like a tool you can tune. Then Amy gets into payment plans. Twelve monthly payments of $99 can make a $1,200 course feel easier to consider. For digital courses priced at $200 or more, Amy says a payment plan is usually worth offering. Her examples are concrete: List Builder Society is $497, and Digital Course Academy is $1,997 with payments spread over six months. Students use that option, and some later email after a successful first launch asking whether they can pay the rest early. The money objection did not vanish, but the offer gave them enough room to start. Amy also talks about setting clear expectations in your terms and in the way you present the offer. She ends by asking listeners to choose one tactic, DM her on Instagram with what they will try, and share the episode or podcast with three entrepreneurial friends.

As heard by us

A practical guide to making price objections feel solvable, not personal.

The episode moves past simple price objections and looks at the other reasons buyers hesitate, including time, and the fear that family or friends will not understand the choice.

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Why you'd press play

When money objections and launch hesitations keep slowing the yes, this gives you better language and levers.

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