Marrying Heart And Profit With 3rd Day Beverages - EP 1039

·1 hr 8 min·5 clips

Chris and Tina discovered their homestead spring pumps 600 gallons a minute of water so pure labs can't replicate it.

Nicole Sauce introduces the episode on April 16, 2025, noting her tax-free earnings and promoting the Exit and Build Land Summit. She welcomes Chris and Tina Clark, who share their backgrounds: Chris is a retired disabled veteran, and Tina worked in education. They met when Chris was Tina's boss, married quickly, and have been together 28 years. Their homesteading journey began in 2015 when they moved from suburbs to a log cabin, starting with chickens. They later bought raw land in Hickman County, initially for a gun range, but built a house under a persimmon tree after Tina felt a spiritual connection. The property includes a large spring producing over 600 gallons per minute of 52-degree water, which they tested and found exceptionally pure. Friends began taking water home, leading them to consider bottling it. During a weekend at Opryland, they sketched a business plan on a napkin, founding Third Day Beverages. They explain the brand's name: Genesis Water represents how water should be, and Lion is their hydration drink line. The Clarks faced bureaucratic hurdles, including an ARAP permit and lab tests costing around $3,000, with officials discouraging them. They persisted, using co-packers temporarily while planning a local bottling facility. Chris critiques the bottled water industry, noting many products are purified municipal water stripped of minerals, which can harm health. Their spring water is minimally processed with UV and carbon filtration. They discuss packaging challenges, exploring corn-based bottles and glass lines. The business aims to boost Hickman County's economy, create jobs, and promote health freedom. Tina shares her struggle to overcome a 'slave mentality' from societal conditioning. They also reveal they are adopting five children, expanding their family due to their homestead's freedom. The episode concludes with advice to pursue dreams, avoid quitting, and build community.

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