K-F-319 Im Interview - Jannik Eckardt von DeinGeflügel
·1 hr·5 clips
Jannik Eckardt started selling high-quality chicken online from his father's market stall while studying BWL.
This episode of Küchen-Funk features an interview with Jannik Eckardt, founder of DeinGeflügel, recorded on Bonn Street in Cologne. Jannik discusses his background growing up in a market trader family and starting the online poultry business during his BWL studies. He details the initial challenges, including regulatory hurdles with health authorities and financing the venture through side jobs. The business model focuses on direct shipping from the slaughterhouse, ensuring fresher products than traditional retail. Jannik explains the product range, including Kikok maize-fed chicken and Fina turkey, emphasizing quality and taste. He describes how the COVID-19 pandemic accelerated growth by shifting consumer behavior toward online shopping. The conversation includes personal anecdotes, such as his grandmother's chicken curry recipe and family Christmas traditions involving goose. A humorous interruption occurs when a passerby engages with the hosts. Jannik reflects on entrepreneurial lessons, including the importance of naivety and persistence. He addresses misconceptions about online retail being impersonal, highlighting customer service aspects. The episode concludes with rapid-fire questions and a special 20% discount code for listeners.
