How To Be Less Old Podcast · How To Be Less Old

🎧 What Being a Professional Content Creator Is Actually Like: Meet Julianna Claire

·55 min·3 clips

An Amazon package contained the exact black eye mask Juliana’s dad wore in the ICU, wrapped in paper that said “live life.”

1. How To Be Less Old Podcast focuses on Juliana Claire, a lifestyle creator and entrepreneur, and the work behind her content and Rome brand. 2. Hosts Deanna Chang and Emily Foster interview Juliana Claire, who says she has built a TikTok community of over 2.9 million followers and launched Rome. 3. The episode asks how someone goes from West Point and Afghanistan to being a content creator and product founder. 4. Juliana says her mother noticed a West Point recruiting letter in high school and explained it meant free college and a monthly stipend. 5. She says she went to West Point in June 2008, liked the education, and liked the team structure as a swimmer. 6. Juliana says West Point was a four-year college, followed by five years of active duty and three years in the IRR. 7. She says she learned she would deploy to Afghanistan six months after arriving at her first duty station. 8. Juliana says she packed books like “Blogging for Dummies” and “Blogging for Passion and Profit” on her flight to Afghanistan. 9. She says influencer was not even a common term in 2013, and she was learning basics like hosting, domain names, WordPress, and Blogger. 10. Juliana says the Army taught her to trust herself, never quit, and keep a plan A through E. 11. She says that same mindset helps her handle changing algorithms, from pictures to video to carousels and TikTok. 12. Juliana says she does not like the term influencer and prefers content creator or storyteller. 13. She describes her content as organized self-care, Amazon finds, and stylish ideas that come from Pinterest, TV, and her own notes page. 14. Juliana says her daughter Roman inspired back-to-school and Halloween content, including a family embrace of “summer ween.” 15. She says the first four years of content creation made no money, and a $500 course called “Pitch It Perfect” changed how she charged brands. 16. Juliana says TikTok helped her reinvent herself after COVID, when she had no income, was pregnant, and her husband was about to start law school. 17. She says Rome was built for busy women who need self-care on the go, including hydrating soap sheets, flushable toilet seat covers, and hand sanitizer. 18. Juliana says the Rome packaging uses angel numbers, especially 1111 and 999, because of signs she associates with her father after his death. 19. The episode moves as a friendly interview with a lot of back-and-forth, laughter, and detailed product talk between Deanna, Emily, and Juliana. 20. Listeners who like creator business stories, product design, and personal brand building will likely stay with it; listeners wanting a fast gossip segment will probably skip it.

As heard by us

A funny, grounded look at how creator careers are cobbled together.

This episode treats influencer life less like a dream job and more like a scramble of pivots, platform shifts, and self-invention. Deanna and Emily open with the sharp claim that around 57% of Gen Z aspire to be influencers, then use the guest's story to show how that ambition…

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Why you'd press play

If creator life looks mysterious from the outside, this pulls back the curtain on how one blogger got unstuck.

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