Flywheel Leadership · Graham Peelle (Managing Partner, Endeavor Strategic)

Episode #57: Achieving Extraordinary Outcomes with Tullio Siragusa

·53 min·10 clips

Flywheel Leadership opens its third season with a conversation about purpose. The host welcomes Tulio Saragusa of Eventrica Advisory and uses the Beyond the Bios segment to move past the highlight reel and into the deeper reasons people lead, build, and keep going. The first question lands on professional pride. From there, the conversation widens into a plainspoken look at the forces that pull people toward business: building things, backing initiatives, volunteering, solving problems, making an impact, and becoming more than they were before. Purpose comes up quickly. Tulio argues that organizations need a guiding star, because people want to belong to something larger than themselves and leaders need to know why the company exists beyond making money. The point stays practical. Instead of treating purpose as a statement drafted by a small group at the top, he describes a process where the whole company contributes its own values and sense of purpose, then those inputs are blended into shared company values. Zero Company is the example. As a fractional COO there, he helped redefine values by gathering individual contributions across the organization, which took time but created something employees could genuinely say they helped make. That matters. The episode keeps returning to buy-in, showing how a shared process removes the need to sell the values back to the team later and gives new hires a real story about how the culture was built. The tone stays warm. Tulio keeps framing leadership as a way to make people feel better about themselves, believe in themselves more, and feel empowered to do more than they thought possible, which gives the discussion an unusually human center for a business show. There is no rush here. The host lets the guest explain, reflect, and land each idea before moving to the next prompt, so the episode feels like a measured working conversation rather than a pitch or a lecture. The close circles back to service. Tulio says his goal is to help others feel capable, and the final exchange makes that ambition feel like the organizing idea running through everything that came before. It ends simply. Listeners are left with a clear picture of leadership as empathy, alignment, and shared ownership.

As heard by us

A thoughtful case for building purpose with the people who have to live it.

Flywheel Leadership opens season three with Tulio Saragusa of Eventrica Advisory in a conversation about purpose, belonging, and the kind of leadership that helps people take ownership of the values behind the work.

Read the full review in PlayNext →

Why you'd press play

You want a leadership conversation that makes purpose feel usable, not slogan-shaped.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Flywheel Leadership