Exceptional Leadership: Practical Advice for First Time and Emerging Managers · Mathew Hamilton

#62 The Power of Storytelling in Leadership: How Great Organisations Build Belief

March 16, 2026·15 min·1 clip

Yuval Noah Harari argues that all large-scale human cooperation, from nations to companies, is rooted in commonly believed myths.

Host Matt Hamilton explores how powerful stories, from national dreams to corporate origin myths, form the foundation of organizational identity and culture. He uses examples like Southwest Airlines and Toyota to illustrate how leaders can translate high-level narratives into everyday team behaviors that drive cohesion and performance.

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