Dance Principals United: Dance Studio Growth & Marketing Podcast · Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts

The Winning Open Week Strategy for Dance Studios

·27 min·1 clip

The hosts say 60 open weeks averaged 61 extra class placements a week and about $915 in weekly revenue.

Amanda Barr and Rebecca Lou Brennan start with a relaxed catch-up that feels like two studio owners talking between real-life errands. They mention the early drive to Penrith, getting the kids out the door, and how much better it feels to record in a proper studio. The tone stays easy and familiar. They also tuck in a playful YouTube plug and keep the conversation moving at a good pace. From there, the episode turns to the business side of open week and enrolment strategy. The hosts focus on what it takes to turn interest into real enrolments. They argue that studio owners cannot afford to be vague about this part of the business. The episode keeps coming back to the same point: if growth is the goal, the follow-up has to be deliberate. They talk about how easy it is to hold back out of a fear of being annoying. They push back on that hesitation. The message is that studio owners are in sales whether they like the label or not. That idea gets repeated with the kind of practical insistence the show does well. The hosts connect the mindset to actual systems. Texts, emails, and bulk SMS all come up as tools that help studios work smarter. They note that sending one message at a time can be painfully slow when there are many leads to contact. They describe a workflow where a larger batch of texts can go out at once. From there, the next round of follow-up becomes smaller and easier to handle. The conversation keeps the emphasis on process rather than theory. The hosts want every lead from open week to get a fair chance to enrol. They also talk about how knowing the numbers makes the whole thing easier to commit to. Instead of treating sales as awkward, they frame it as a measurable opportunity. That shift matters to the episode’s argument. It helps the listener see what stronger follow-up can produce. The hosts point to studio members who recently ran open week and saw strong results. That example reinforces the idea that effort and structure change outcomes. The episode closes by pushing owners to think about how hard they are willing to go on the next enrolment campaign. It keeps the tone warm, direct, and firmly rooted in studio reality. The final invitation is to do better than last time and build a cleaner system for the next push.

As heard by us

A blunt, practical push to treat enrollment like a real sales campaign.

It frames an enrollment push as real sales work: owners need to sell, keep following up, and use simple tools like texts, bulk SMS, and email so every lead gets a fair shot at enrolling.

Read the full review in PlayNext →

Why you'd press play

Need a better open week without winging the follow-up?

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Dance Principals United: Dance Studio Growth & Marketing Podcast