Dance Principals United: Dance Studio Growth & Marketing Podcast · Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts

Making Enrolment "Stupid-Easy" For Your Dance Studio In 2026

·30 min·1 clip

One personal ask in the waiting room can turn a small Wednesday preschool class into referrals.

1. Dance Principals United focuses on “Making Enrolment ‘Stupid-Easy’ For Your Dance Studio In 2026.” 2. Amanda Barr and Rebecca Lou Brennan host the episode and speak as studio-business coaches who help owners with marketing systems and studio growth. 3. The episode asks how dance studios can convert January and February interest into enrolments without making the process complicated. 4. Amanda says January is “a super important time” and not a time to “kick back and relax.” 5. Rebecca agrees that studios need to use “the momentum when it’s there” after school returns. 6. Amanda’s first major tactic is to reach back out to the studio database, including warm leads and cold leads. 7. They define warm leads as people who have been in contact “in the last sort of few weeks” and cold leads as people not heard from for “six months, 12 months, 24” or even “two years.” 8. Amanda says former students from “five years ago” may not return themselves, but they may have siblings, cousins, or neighbours who will. 9. Rebecca argues that busy parents need short emails, not “big, long emails” with “beautiful” images and “flowery” copy. 10. She suggests subject lines such as “not too late to enroll at dance sensations for 2026” and quick calls to action like “reply yes to this email.” 11. Amanda says studios should use tools like “chat GPT” to write the first draft and keep the message simple. 12. The hosts note that a database of “5 or 6,000 people” might only produce “20 or 30 on the hook,” and that still counts as success. 13. Rebecca says following up is essential because an inquiry may have gone on holiday, dealt with school uniforms, or simply had other priorities. 14. Amanda says to try email, phone, and SMS, and to keep going “until they say no,” or at least “five or six times.” 15. Rebecca points to examples from studio growth club members, including Britt getting “10 or 15 people” booked in after one day of calls. 16. The episode also recommends checking Instagram links, website timetables, and bios so that interested parents do not hit broken or outdated information. 17. Amanda and Rebecca use a practical, conversational style with lots of real-world examples, including post-it notes, school drop-off, and the “studio growth club.” 18. The tone is direct and operational, with a focus on quick actions that can be done in “10 minutes” or “an afternoon or a night.” 19. Studio owners who want practical enrolment tactics and follow-up scripts would likely get the most out of this episode. 20. Listeners wanting a theory-heavy discussion or a less sales-focused topic may skip it.

As heard by us

A practical reminder that quiet inquiries can reflect busy families, not lost interest.

Amanda and Rebecca frame the back-to-school reset as a practical reminder that enrollment silence often has more to do with family busyness and shifting priorities than with real disinterest.

Read the full review in PlayNext →

Why you'd press play

When inquiries go quiet, this gives you a cleaner way to keep following up.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Dance Principals United: Dance Studio Growth & Marketing Podcast