Dance Principals United: Dance Studio Growth & Marketing Podcast · Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts

Is Your Dance Studio's Website Costing You Students?

·20 min·1 clip

Parents do not care that a teacher went to a full-time course in 1998.

1. Dance Principles United: Dance Studio Growth & Marketing Podcast focuses this episode on whether a studio website is costing students. 2. Amanda Barr and Rebecca Lou Brennan host the episode, and both speak from a studio-business perspective aimed at owners. 3. The episode asks what a dance studio website is actually for and whether it should convert trials instead of storing information. 4. Amanda Barr says the website’s purpose is to get trials into the studio for new students. 5. Rebecca Lou Brennan adds that the site is not for current students, newsletters, or general information. 6. Both hosts say parents care more about speed, clarity, and a good first glance than about reading long pages. 7. Rebecca Lou Brennan says parents want to see happy kids having a great time and their own child’s age group reflected. 8. Amanda Barr says pointe shoes, crazy leg mounts, and scary faces can put families off. 9. The hosts say elite-looking content can attract a few families from other studios, but that is not the main market. 10. Amanda Barr argues that teacher bios, full-time courses, and long credential lists do not matter much to normal parents. 11. Rebecca Lou Brennan says parents want their children to have fun dancing, not to evaluate studio prestige. 12. The hosts describe a parent browsing on a phone while cooking dinner, drinking wine, and watching television at the same time. 13. That multitasking context is why they want websites to be easy to digest and easy to understand. 14. Rebecca Lou Brennan says she chose some basketball sites only because they showed a preschooler on the front page. 15. Amanda Barr says old 2021 or 2023 timetables and outdated pages can make a studio look closed or careless. 16. The hosts recommend testing the site as a preschool parent, a five-to-six-year-old parent, and a ten-year-old parent. 17. Their tone is practical and direct, with a conversational back-and-forth that uses humor about Amazon, regional internet access, and multitasking parents. 18. The format is an on-camera style discussion with examples, objections, and specific website checks rather than a formal interview. 19. Studio owners who want more trial bookings should listen. 20. Owners who only want branding talk and not conversion advice may skip it.

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