Dance Principals United: Dance Studio Growth & Marketing Podcast · Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts

Christmas Events That Will Fill Your Dance Studio (Even Mid-Crazy Season)

·32 min·2 clips

Amanda manages 100 preschoolers by assigning one teacher per 10 kids and color-coded bows.

1. Dance Principles United: Dance Studio Growth & Marketing Podcast focuses on Christmas events as a way to fill a dance studio with leads. 2. Amanda Barr and Rebecca Lou Brennan host the episode as studio owners and marketers, and Amanda’s Tree Lighting experience makes the advice concrete. 3. The episode asks whether Christmas parade and carols events can function as a marketing budget instead of an extra burden. 4. Amanda says BB is booked for a massive parade with 18 dance studios, trucks with Frosty the Snowman and Santa, and a stage show at Westfield. 5. Rebecca says she feels overwhelmed by “concert time,” re-enrollments, timetables, teachers, and comp planning, which frames the workload studios face. 6. Amanda says she has nine shows in one month, while Rebecca mentions five preschools, a solo concert, a troupe concert, and two musicals earlier in the year. 7. Amanda explains that Tree Lighting gives the studio so many trials that some clients have stayed and become professional dancers. 8. She recommends having a stall at Christmas events and bringing light-up wands, balloons, or similar items that draw children in. 9. Amanda says she uses QR-code flyers to move parents to a lead page and prefers to trial preschoolers immediately if they want to join that term. 10. She also says she collects contact details first and lets the team follow up later for January, because the event is too busy for upselling. 11. Amanda says grandparents at these events often buy gift cards for a term of dance, which she treats as a better present than more toys. 12. Rebecca and Amanda contrast dance experiences with “shitty plastic toys,” and Amanda says her own children are now more interested in experiences than toys. 13. Amanda says the follow-up process matters, because the team texts leads with three call windows: 10 AM, 2 PM, or 6 PM. 14. She says the goal is to make the call feel like an appointment, since people rarely answer unknown numbers. 15. Amanda tells studios not to worry about seeming pushy, because parents who are ready will respond and those who are not will say no. 16. For performance logistics, Amanda says she uses one teacher for every 10 preschoolers and color-codes the children with pink and purple bands. 17. She says the group sizes can reach 100 preschoolers, and the plan is to keep each group with its teacher until parents collect them. 18. The tone is practical and conversational, with Rebecca reacting to Amanda’s systems and Amanda giving step-by-step event examples. 19. Studio owners planning Christmas marketing and preschool enrolments would get the most value from this episode. 20. People looking for theory without event logistics or follow-up scripts may skip it.

As heard by us

A practical Christmas gifting chat that makes dance feel like a thoughtful present.

This episode treats Christmas gifting as a simple sales angle for dance studios. The strongest advice is practical: vouchers, boxed presents, and a way for parents to buy now while class placement gets sorted later. That keeps the discussion grounded.

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Why you'd press play

Turn Christmas chaos into a dance voucher under the tree.

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