Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing · Mike Gelb

Why The Supplement Industry Is Broken and How Momentous Plans to Fix It with Jeff Byers, CEO of Momentous

·1 hr 7 min·3 clips

How a $30K technology solves the problem that makes athletes literally crap their pants.

Mike Gelb sits down with Jeff Byers, the CEO of Momentus, to unpack a supplement category that still leaves a lot of buyers guessing. Byers begins with his own background and explains that AmpHuman came first. He then walks through the decision to acquire Momentus and take it over. That move becomes the backbone of the conversation. Byers talks about why Momentus looked like an attractive acquisition target and what he saw in the brand. From there, he turns to the bigger industry problem. The supplement aisle, he argues, has long been shaped by bodybuilding culture, loud advice, and very little clarity for ordinary consumers. He remembers going into stores and hearing what people told him to do. That often meant cheap products, wasted money, or things that did nothing. He also describes how college sports tightened the rules around testing and banned substances, which changed how athletes thought about supplementation. In his early college years, even useful basics could be impermissible for teams to provide. Over time, that landscape opened up. He says that shift helped make room for a more serious discussion about nutrition, foundational support, and proper supplementation. Byers is clear that he cares about performance as much as products. He describes himself as a performance nerd and says he gravitated toward strength coaches and physical therapists who were already living in this world. The interview also reaches into the NFL, where he worked from 2010 to 2014 during a period of much stricter oversight. That setting sharpened the stakes around what athletes could take and why trust mattered. Near the end, Gelb presses him on the company's NFL reach, and Byers confirms Momentus is now working with all 32 teams. The final stretch brings the whole discussion back to practical peak performance rather than category slogans. The result is a founder interview that treats supplements as a real consumer problem, not just a lifestyle accessory.

As heard by us

A founder traces a supplement business built around trust, standards, and everyday performance.

Jeff Byers gives the episode its shape, moving from founding AmpHuman to acquiring Momentus and using that path to make sense of why supplements still feel messy and hard to trust.

Read the full review in PlayNext →

Why you'd press play

Jeff Byers, CEO of Momentus, traces how a performance-minded founder moved from AmpHuman to acquiring Momentus to make supplements simpler and more trustworthy.

Read the full recommendation in PlayNext →

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