Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing · Mike Gelb

Selling 10 Million Soup Dumplings and Counting: The Story of MìLà with Caleb Wang

·37 min·1 clip

We over-invested in logistics—five warehouses instead of two—because temp control of frozen product is non-negotiable.

Caleb Wang, CEO of Mila, shares how he and his wife Jen pivoted from a passion-project restaurant into a DTC frozen soup dumpling empire. During COVID, they discovered massive e-commerce demand for an authentic product that didn't exist in the market—high-quality soup dumplings shipped frozen nationwide. Caleb details how they bootstrapped through strong repeat rates, solved logistics nightmares by expanding to five warehouses to guarantee temperature control, and attracted angel investor Simu Liu. The episode reveals the operational and capital discipline behind a food CPG company, emphasizing unit economics, customer data validation, and cultural narrative-building.

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