BusinessWest & Healthcare News: Business & Health Talk Podcast · Audacy

Joe Bednar Talks to Local Entrepreneur Myke Connolly

·27 min·1 clip

Standout Truck pivoted from selling ad space to celebrating graduates during COVID-19.

1. BusinessWest & Healthcare News: Business Talk features Joe Bednar talking with Myke Connolly about entrepreneurship, marketing, and Standout Truck. 2. Myke Connolly is the founder and CEO of Standout Truck, and Joe Bednar is the editor of BusinessWest who steers the interview. 3. The episode asks how Connolly turned early sales habits, family pressure, and mentor advice into businesses that support his family and teach others. 4. Connolly says the marketing instinct started at age nine in the Bahamas when he sold candy from Florida trips to schoolmates. 5. He describes learning pricing, upselling, and repeat sales by sending students to his house after he ran out of candy at school. 6. He says Stinky Cakes began when his second son needed diapers and the family kept receiving baby gifts they did not need. 7. Connolly explains that he made disposable diapers look like cakes, sold them online, and shipped orders across the country. 8. He says that work led to recognition such as BusinessWest 40 Under Forty and America's Top 100 Urban Entrepreneurs. 9. Connolly names John Sertino, Mike Kittredge, and David Klein as mentors who shaped his approach to marketing and business building. 10. He says John Sertino taught him to move from the toy market to the gift market and to use a simple billboard message like 'send love.' 11. Connolly says David Klein showed him how to hijack attention and convert it into sales. 12. He says Marketing and Cupcakes began after he posted a question online and nearly 100 people responded. 13. Connolly says a focus group of about 120 people helped define the community, the monthly topics, and the rule to approach marketing like a nine-year-old. 14. He says the related magazine was created in two and a half weeks to keep the community connected between events. 15. Connolly describes writing the Lemonade Book with Heather from his team and using it in schools to teach work ethic, entrepreneurship, and teamwork. 16. He says a fundraiser with Funny for Funds helped raise money for 5,000 copies, and he plans to give away 10,000 copies this school year. 17. The interview style is conversational and direct, with Joe Bednar asking follow-up questions and Connolly answering with long, detailed stories. 18. Connolly's tone is energetic and reflective, and he repeats ideas like 'work ethic,' 'sharing,' and 'LBW' for long, lonely, boring work. 19. Entrepreneurs, small-business owners, and students who want practical marketing examples would fit this episode. 20. Listeners who want a short, tightly edited business segment may skip it.

As heard by us

A practical founder interview that keeps marketing grounded, clear, and easy to follow.

Joe Bednar talks with Mike Connolly, founder and CEO of Standout Truck, about entrepreneurship and the making of Marketing and Cupcakes. The result is a straightforward Business Talk episode: one clear question, a long answer, and a conversation that keeps coming back to how…

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Why you'd press play

A founder interview that turns audience feedback into practical marketing advice.

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