Board Game Design Lab · Gabe Barrett
How to Get the Most out of Your Crowdfunding Campaign with Andrew Lowen and Sean Bradford
May 4, 2022·1 hr 18 min·5 clips
Andrew reveals how a beloved RPG board game lost momentum after backers canceled over shipping costs.
As heard by us
Crowdfunding works best when backers feel like participants, not storefront shoppers.
Andrew Lowen and Sean Bradford make a simple case for crowdfunding: it works better when backers feel like they are part of something, not just buying from a page. The discussion is strongest when it stays close to practice, especially on stretch goals and daily reveals.
Why you'd press play
Make your crowdfunding campaign feel participatory, not transactional.
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