Board Game Design Lab · Gabe Barrett

Designing Greeting Card Games with Jess Metheringham

April 13, 2022·32 min·2 clips
Jess Metheringham reveals how greeting card games force designers to fit rules on a tiny space while keeping gameplay simple.
A game can live on a greeting card. That is the neat little premise behind a practical design chat: what changes when the whole experience has to fit on something compact enough to mail? Jess talks about QR codes with the right amount of caution. She likes the help they can give, but scanning should not become the only way into the game. The card still has to explain itself. That matters because these are roll and write games, which Jess frames as more of a one-go experience than something built for repeated setup. First play does a lot of work here. If someone spends that play wrestling rules, edge cases, or confusion, the format has already broken its own promise. The host turns that into the useful constraint at the center of the episode. A greeting card game makes people expect something quick, approachable, and close to self-explanatory, so pages of rules feel out of place. QR codes become the warning sign. They can add support, but they can also tempt a designer to tuck a bigger game behind a small card. The physical limit helps keep everyone honest. If the rules have to sit on the back of a postcard or greeting card, the designer stays close to what the player actually sees. The object itself says "simple" before anyone reads a rule. Jess sounds comfortable with that boundary. Her approach favors straightforward play, a little support where it helps, and a first experience that feels complete without extra pages. Then the host moves into cost, asking whether Jess prints these herself and how production changes when the game is also a card.

As heard by us

A focused look at small-format design, with emphasis on clarity, restraint, and the tradeoffs of making a game fit on a greeting card.

Jess Metheringham's greeting card games offer a tidy example of restraint in small-format design. Gabe Barrett keeps the discussion grounded, and the strongest passages are the practical checks around rules, setup, QR codes, and the idea that a card-sized game still has to be…

Read the full review in PlayNext →

Why you'd press play

You want compact game-design ideas that have to fit on a greeting card.

Read the full recommendation in PlayNext →
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