The episode opens by addressing craft beer enthusiasts who enjoy keeping track of the beers they try. Perry Miller introduces the topic, noting the variety of systems available from pen and paper to online reviews. Seth Cook from Wooden Legs Brewing in Brookings describes two major schools of thought: the adventurer or 'ticker' who logs every beer and the more academic journal keeper who writes reviews. The discussion then turns to physical beer journals, which Perry recommends for their analog appeal in a digital world. He admits to having used many such journals but has shifted to digital for convenience. Perry specifically mentions using the Untappd app to track beers and connect socially with friends. He explains that Untappd powers the digital menu board at his pub, ensuring all listed beers are on the app. The episode emphasizes local focus, with mentions of South Dakota, Minnesota, and Nebraska. It encourages listeners to support local booksellers for beer journals. The tone is educational, blending personal anecdotes with practical advice. The format is a solo monologue with a guest mention, typical of the show's interview style. Recurring themes include the balance between analog and digital experiences and the community aspect of beer tracking. Key moments include the contrast between tracking philosophies and the integration of Untappd in business operations. The episode concludes by promoting local engagement through Facebook for show content suggestions.
