A Product Market Fit Show | Startup Podcast for Founders · Mistral.vc

He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq

·39 min·3 clips

Bassem's startup pivoted to bots after realizing construction APIs didn't exist, unlocking automation in a legacy industry.

Bassem, CEO of Brick and author of a book on account-based marketing, shares his journey from a failed data protocol in construction to pivoting to RPA and AI orchestration. He discusses go-to-market strategies, the importance of identifying sales challengers, and why AI adoption is critical for survival by 2026.

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