eXp Media
67 episodes listed below
Real estate marketing, made usable.
X-Factor Marketing With Wendy Forsythe is built around real estate agents, marketers, and entrepreneurs explaining what actually moved their business. The show favors usable takeaways: better follow-up, clearer branding, stronger community ties, smarter AI use, and content that reaches real clients.
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X-Factor Marketing With Wendy Forsythe is a real estate marketing show built around practical conversations with agents, strategists, brand leaders, authors, and entrepreneurs. It keeps the focus on field-tested action. The show is especially interested in the point where a personal story becomes a repeatable business move. One episode turns Brittany Hodak's superfan thinking into a sharper view of post-transaction follow-up. Another uses James Rembert's AI perspective to ask what agents actually need from Claude, prompts, connectors, and business systems. DeVante Blow's story brings the conversation back to momentum, community, and the value of one manageable step. Krista Meshure's pivot from real estate into online sales frames scale as a mindset and packaging challenge. Jesse Dao's YouTube strategy puts consumer questions ahead of ego-based content. Beverly Jackson's Zillow conversation looks at brand as culture, not just campaign work. Mike DelPrete's industry analysis cuts through headline noise and reminds agents that technology still needs a person at the last mile. The show can be excited, but the excitement usually lands on something concrete. That makes it useful. It talks about AI without losing the agent. It talks about brand without floating away from clients, referrals, CRMs, and sphere-of-influence work. The recurring pattern is simple: hear the story, find the lesson, name the next action. Solo episodes add a behind-the-scenes layer, especially around the X-Factor framework and book process. The result is a warm, brisk, real estate-specific show for professionals trying to be more memorable, more consistent, and less reactive. It works best for listeners who like encouragement with a checklist close by.
Made for: Real estate agents and entrepreneurial marketers who want practical ways to improve brand, client follow-up, content, AI use, and community-driven growth.
What sets it apart: The show keeps big marketing ideas tied to real estate execution. It turns guest stories into plain-language tactics agents can actually test: video texts, note cards, YouTube topics, CRM thinking, brand anchors, and post-transaction advocacy.
Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to sh…
Based on 5 episodes we listened to · September 2026
Wendy Forsythe turns real estate marketing into specific, repeatable decisions about relationships, content, community, and professional visibility.
X-Factor Marketing With Wendy Forsythe treats marketing as a series of working decisions inside a real estate business. Wendy Forsythe uses guest interviews to connect brand-building with daily practice, moving from post-transaction relationships and social media routines to…
One open house, one video text, one layup: Wendy gives your marketing nerves somewhere practical to go.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A sharp reminder that the real work starts after the sale closes.
Brittany Hodak and Wendy Forsythe keep the focus on what happens after the sale, which is where a lot of the useful work actually lives. The strongest idea is simple: it matters less how many contacts someone has than how many contacts have them.
A practical pep talk for agents who need one usable next step and a reason to keep showing up.
DeVante Blow reads as a practical guide for agents who want to stay visible, useful, and tied to their community. The strongest advice is the everyday kind: invest in sphere of influence, send short video texts, and treat one small action a day as a way to keep momentum.
A direct, conversational reminder that authenticity, flexibility, and consistency still matter.
Wendy Forsythe and Gina Kirschenheiter turn a speed-round exchange into a plainspoken take on real estate. The back-and-forth keeps the advice practical: authenticity counts, uncertainty has to be worked through, and consistency still matters when conditions change.
A practical talk on trust, access, and making stage time easier to earn.
This conversation tracks the practical side of earning stage access. Kendall explains how Climber grew into a collaborative community for the real estate industry and later became Industry Speaks Academy.
A simpler social system for agents who want to stay consistent without overcomplicating the work.
Wendy Forsythe presents Katie Lance's Focus 5 as a workable response to a familiar strain in real estate marketing: the sense that agents have to perform like content creators or influencers instead of doing the job they already know.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.
Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.
Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
After closing is the leak.
The host talks with Devante Blow about building a real estate career one intentional step at a time.
This episode features Krista Mashore discussing her journey from selling 69 homes in real estate to building a $72M digital empire by packaging her expertise and teaching other entrepreneurs.
This episode features Jesse Dau discussing how he built a $100M real estate business using a YouTube strategy that focuses on answering consumer questions rather than ego-based content, which has helped thousands of agents generate over $750M in commissions.
This episode features an interview with Beverly Jackson, head of marketing at Zillow, discussing how the brand became a cultural phenomenon and the strategies behind its marketing campaigns.
This episode explores the paradox of constant change versus stagnation in the real estate industry through an interview with industry strategist Mike DelPrete, discussing major players like Compass, Rocket, and Google.
The host shares behind-the-scenes insights on writing their book 'Leverage Your X-Factor', covering when, how, why, and what of the process and framework.
The conversation moves fast through a playful Q&A rhythm.
Wendy opens by asking about the Climber name.
Wendy Forsythe talks with Katie Lance about Focus 5 and the overwhelm many real estate agents feel around social media.
Maria Wendt shares her journey from starting with $63 to building a multi-million dollar business through consistent content and smart strategies, focusing on empowering women entrepreneurs.
This episode features Seth Siegler, Chief Innovation Officer at EXP Realty, discussing his journey from real estate agent to tech innovator and how AI is transforming the real estate industry without replacing agents.
Scott Clary shares his blueprint for building a lasting personal brand from scratch, emphasizing obsession and long-term commitment over viral trends.
This episode features an interview with Justin Havre discussing how strategic brand marketing, including acquiring Calgary.com, helped him generate unlimited leads and build a top real estate business in Canada.
This episode features Tina Caul discussing how to build an authentic real estate brand through overcoming insecurities, developing consistent visual identity, and leveraging marketing as a superpower.