Alan Berg, CSP, FPSA, Global Speaking Fellow
440 episodes listed below
Plain talk for wedding business decisions.
Wedding Business Solutions is a practical business show for people selling services in weddings and events. Alan Berg uses solo lessons and guest conversations to connect buyer behavior, follow-up, visibility, pricing questions, and operations to real client situations.
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Wedding Business Solutions speaks to the daily reality of running a wedding or event business. It is about inquiries, follow-up, pricing, client expectations, marketing channels, and the small language choices that change how a buyer feels. Alan Berg often starts from a simple line and worries it until it becomes usable. People like to buy, but they do not like to feel sold. That idea turns into advice about answering questions, giving pricing context, following up without acting desperate, and knowing when a client is not the right fit. The show is especially good at translating broad business ideas into wedding-world examples. Pinterest is not treated as a trend report; it becomes a discussion about timing, engagement season, search behavior, blog content, galleries, and how different vendor categories can be visible before couples are ready to book. Management advice gets the same treatment. A lesson about negative motivation becomes a concrete reminder that telling people what not to do can put the wrong picture in their heads. Guest episodes widen the frame without leaving the industry behind. Roy Porter brings the language of waste to caterers, venues, and other event businesses. Jason Hewlett talks about promises, growth, and performing with care without pretending perfection is the goal. Bill Cates brings money beliefs and mistaken assumptions into the open. Jeffrey Shaw connects affluent clients to stronger bonds, better experiences, and a deeper understanding of the people being served. Dana Bahr makes Pinterest feel less like extra content work and more like a visibility system. The show can be promotional around Alan Berg's books, training, and Ask Alan Anything, but the core value is still practical clarification. It likes examples more than grand claims. It circles back to budgets, tours, venues, florists, DJs, planners, client questions, and the privilege of being chosen for someone's event. For vendors who want business advice in familiar language, it offers a steady bench of field-tested prompts, reminders, and corrections.
Made for: Wedding and event professionals who handle inquiries, sales conversations, marketing, client experience, or team management. It especially suits vendors who want advice tied to real buyer behavior rather than abstract business theory.
What sets it apart: The show keeps translating sales and marketing concepts back into the actual mechanics of weddings and events: pricing requests, venue tours, Pinterest searches, affluent clients, follow-up, and vendor fit. Its strength is practical clarification, not polished hype.
If weddings and events are all or part of your business, then the Wedding Business Solutions podcast is for you. In each bite-sized episode, you’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 46 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plai...
Based on 4 episodes we listened to · September 2026
Alan Berg translates sales, marketing, technology, and customer-service ideas into concrete operating questions for wedding businesses.
Wedding Business Solutions turns broad business ideas into decisions that wedding operators can use. Alan Berg's interviews stay close to the work: how an AI agent might handle venue inquiries, how affluent customers judge an experience, and how Pinterest content can meet…
Alan Berg turns wedding-business headaches into questions you can actually take back to Monday morning.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A plainspoken reminder that progress matters more than perfection.
Alan Berg and Jason Hewlett keep the focus on a simple idea: the promise to one person matters more than chasing a perfect performance. The strongest stretch is where the talk moves from martial arts and perfectionism to the habit of showing up better each time, not trying to…
Luxury selling works best when it feels embodied, not abstract.
Selling to affluent clients is presented here as an exercise in presence more than theory. Jeffrey Shaw's point is that service providers need to understand the world these clients already move in, then meet that world with a style that feels natural rather than forced.
AI matters most when it takes over repetitive lead response, not when it stays in the hype cycle.
The episode treats AI agents as workable tools for wedding venues rather than as a loose promise of future tech. Alan Berg and Abed El-Samna focus on repetitive tasks like inquiry response, follow-up, and the multi-step work that keeps returning.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Alan Berg interviews Ben Bilbrough about The Knot's transition from AOL keyword Weddings and print magazines to online wedding advertising and local-market sales.
The host, Alan Berg, shares a recorded conversation with ChatGPT about how AI tools like ChatGPT can help wedding businesses improve sales and operations, despite ChatGPT declining to be a formal podcast guest.
Alan Berg discusses the principle that people like to buy but dislike being sold to, drawing from an interview with Gen Z bride Beth Fox.
This episode features an interview with Beth Fox, a Gen Z bride and former venue coordinator, discussing her experiences and insights into modern wedding planning, including why she ghosted a wedding venue.
Alan Berg introduces his new book on AI for event pros and discusses how you can't motivate people in the negative, using sports analogies.
Alan Berg introduces his new book on AI for event pros and interviews Brian Lawrence about making websites speak AI for answer engine optimization.
Alan Berg introduces a new book on AI for event pros and replays a webinar about the nine wastes in catering and venue businesses.
Alan Berg promotes his new book on AI for event pros and introduces the Wedding Business Solutions podcast focused on sales and profit.
Wedding Business Solutions host Alan Berg interviews entertainer, speaker, and author Jason Hewlett about his book 'The Promise to the One,' which argues that making a promise is more consequential than setting a goal because breaking a promise has lasting costs that missing a goal does not.
Alan Berg interviews Bill Cates about his book 'The Hidden Heist' on limiting beliefs about money that hinder business success.
Wedding Business Solutions host Alan Berg interviews photographer-turned-business-coach Jeffrey Shaw about his book 'Sell to the Rich,' which draws on 40 years of serving New York's most affluent families as a portrait photographer.
Alan Berg discusses the difference between wanting more leads and needing better conversion, promoting his new book on AI for event professionals.
Alan Berg discusses the concept of 'sludge' from the book Nudge and how it applies to sales processes in the wedding business.
This episode features an interview with Clint Pulver about his book 'I Love It Here', which explores his undercover research as a millennial investigating workplace culture and employee retention.
Alan Berg introduces his new book on AI for event pros and discusses three types of salespeople in the wedding industry.
Alan Berg promotes his new book on AI for event pros and interviews Rob Ferre about conference strategies.
Alan Berg introduces a new book on AI for event pros and interviews Mark Chapman about online advertising options for wedding businesses.
This episode features Brittany Branson discussing how she turned live event painting into a full-time business, sharing insights from her experience at the NAC Conference.
Alan Berg begins by describing how he went from resisting AI to actually using it with his own content.