Wear Who You Are

Natalie Tincher

74 episodes listed below

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Personal style advice for real closets.

The gist

Wear Who You Are treats getting dressed as a practical relationship between identity, function, and confidence. Natalie Tincher answers real style questions, brings in industry conversations, and keeps the focus on clothes that work in actual life.

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About Wear Who You Are

Wear Who You Are approaches personal style as a set of everyday decisions, not a performance staged for strangers. It is stylish, but it is not precious. Natalie Tincher takes questions that sound small at first, then shows how much stress, money, identity, and habit can sit inside them. A spring workwear budget becomes a lesson in priority pieces, cost per wear, and buying one versatile blazer instead of several weaker options. A dislike of white button-downs becomes a larger argument against universal wardrobe rules. The show keeps asking what a garment is supposed to do. That function-first lens gives the advice its usefulness. Basics are not treated as sacred objects; they are tools that need to work with layers, bodies, schedules, and personal taste. Short Nat Chat episodes keep the pace brisk and concrete, while guest conversations let the show stretch into bigger questions about support systems and self-presentation. Bespoke style appears through an in-person conversation with Farida Raafat, where custom clothing is framed around goals, lifestyle, comfort, and honest feedback. Fitting-room etiquette becomes surprisingly practical, covering how to communicate with sales associates, return items respectfully, and leave without buying something that is wrong. Episodes about working with a personal stylist address readiness, collaboration, closet shame, and the difference between being fixed and being helped. The show also steps beyond wardrobes. Camila Frederico, called Mila, connects organization to freedom through systems built around the person using them. Marin Foster brings a life-story dimension to the feed, linking clothes with change, joy, loss, and reinvention. Through all of it, the editorial center stays clear: style should make daily life easier to inhabit. The show is direct when it needs to be. It is also gentle with the parts of shopping and dressing that can feel exposing. Wear Who You Are suits people who want advice with warmth, but who still want actual answers. It treats fashion as personal infrastructure: emotional, visual, practical, and worth getting right.

Made for: For people who want to dress with more intention without surrendering to rigid wardrobe rules. It especially suits listeners navigating workwear, shopping anxiety, closet overwhelm, or a style reset.

What sets it apart: The show stands out by translating style into concrete strategy: cost per wear, function over formulas, communication in stores, and systems that fit real life. Its warmth comes with practical boundaries, not vague confidence talk.

In their own words

Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to t...

As heard by us

Based on 5 episodes we listened to · September 2026

Natalie Tincher turns personal style into a practical study of fit, spending, self-knowledge, and collaboration.

Wear Who You Are treats a wardrobe as a series of decisions: what fits, what earns its cost, what communicates intention, and when outside help is useful.

Read our full review in PlayNext →

Why you'd press play

A fitting room becomes a strategy session, with your dignity and wallet both leaving intact.

Press play if you want

  • to turn closet frustration into practical questions about fit, lifestyle, and what you actually wear
  • permission to reject the wrong garment without apologizing to the sales associate or your credit card
Read the full recommendation in PlayNext →
cost per wearspring workwear budgetingwardrobe essentials alternativesfitting-room etiquettepersonal stylist readinessbespoke clothingcloset and home organizationstyle through life changes

Talks about

Best episodes of Wear Who You Are

Short reviews from the PlayNext desk, based on the episodes we processed.

Try It On, Be Cool: Fitting Room Rules That MatterJun 25, 2025

A fitting-room guide that folds courtesy, inventory, and the associate's time into personal style.

Wear Who You Are centers on the small etiquette choices that make a fitting-room visit smoother: asking before shifting a pile of hangers, putting items back with care, and speaking up when something does not quite work rather than forcing a purchase.

How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)May 21, 2025

A calm, practical case for hiring a stylist when the process can be collaborative.

A personal stylist is presented as a practical way to make better use of what is already in a closet, mix pieces more confidently, and get dressed with less friction.

Dress the Way You Want to Be Addressed with Farida Raafat: The Power of Bespoke StyleApr 16, 2025

Custom clothing starts with honest answers and a method that listens.

Natalie Tincher turns a custom-clothing talk at Dahlia in Soho into a clear, usable framework. She begins with the client's aim, what the closet still lacks, whether the piece is for work, play, or both, and which body concerns or preferences should shape the next step.

Wearing Joy at 89: Style, Loss & Loving Life w/ Marin FosterMar 19, 2025

A second-birthday episode that pairs style talk with work stories and a California move.

Wear Who You Are reaches its second birthday with a conversation that folds style into work, opening with changing clothes and changing course.

Bonus Episode—Is Your Style Brand Aligned with Your Personal Brand? w/ Kelly McCready of Signify HealthAug 23, 2023

A practical style chat about values, budget, and the logic behind each purchase.

Wear Who You Are frames shopping as a values question, with Natalie Tincher and Kelly McCready keeping the focus on secondhand finds, consignment, independent brands, and the argument for buying better, buying less, and wearing things longer.

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Episodes

  1. 1

    First Dates & What to Wear

    Sep 30, 2026·10m
  2. 2

    The Anatomy of a Great Blazer

    Sep 16, 2026·22m
  3. 3

    How to Find a Great Tailor

    Sep 2, 2026·17m
  4. 4

    What to Wear to the Theater: Broadway, the West End & Beyond

    Aug 19, 2026·7m
  5. 5

    Packing for Europe: Lessons from Her First Trip Abroad

    Aug 5, 2026·18m
  6. 6

    Stuck in a Cardigan Rut? New Layering Ideas

    Jul 22, 2026·7m
  7. 7

    Clothing Prices Are Wild Right Now. Let’s Pivot

    Jul 8, 2026·8m
  8. 8

    How to Choose Fabrics That Feel Good and Wear Well

    Jun 17, 2026·17m
  9. 9

    Shoes Made for Walking . . .In Europe

    Jun 3, 2026·6m
  10. 10

    How to Stand Out In a Sea of Style Sameness

    May 20, 2026·7m
  11. 11

    Hot Outside, Freezing Inside: Summer Work Style

    May 6, 2026·13m
  12. 12

    Landed Your First Office Job? Here's How to Start Building Your Professional Wardrobe

    Apr 22, 2026·7m
  13. 13

    What Should Spring Workwear Actually Cost?

    This episode provides practical advice on budgeting for spring workwear by discussing how to prioritize purchases based on closet audits and wardrobe needs.

    Apr 8, 2026·7m
  14. 14

    Not Everyone NEEDS a White Button-down

    This episode challenges the conventional fashion advice that everyone needs a white button-down shirt, offering permission to reject wardrobe essentials that don't align with personal style and suggesting alternative basic tops for layering with blazers.

    Mar 25, 2026·6m
  15. 15

    How to Look Luxe for Less

    This episode introduces a revamped podcast format focused on providing bite-sized, practical fashion advice to help listeners develop personal style and look luxurious on a budget.

    Mar 11, 2026·8m
  16. 16

    Try It On, Be Cool: Fitting Room Rules That Matter

    Hidden gem

    Fitting rooms can make people want to vanish.

    Jun 25, 2025·26m·1 clip
  17. 17

    How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)

    Hidden gem

    A stylist is not there to fix you.

    May 21, 2025·35m·2 clips
  18. 18

    Dress the Way You Want to Be Addressed with Farida Raafat: The Power of Bespoke Style

    Hidden gem

    Custom clothing starts with a real conversation.

    Apr 16, 2025·54m·2 clips
  19. 19

    Wearing Joy at 89: Style, Loss & Loving Life w/ Marin Foster

    Hidden gem

    Clothes change the room.

    Mar 19, 2025·49m·2 clips
  20. 20

    Respect The Journey: Notes On Traveling Through Asia

    Feb 19, 2025·35m
  21. 21

    Party on the Bottom! All your Denim Questions Answered!

    Feb 5, 2025·25m
  22. 22

    "Organization Is Freedom" with Camilla Frederico of The Personal Helpers

    This episode features an interview with Camilla Frederico, founder of The Personal Helpers, discussing how organization can lead to freedom and a serene life through personalized systems.

    Jan 22, 2025·51m
  23. 23

    From Couch to Conference: Redefining Remote Style

    Jan 9, 2025·23m
  24. 24

    Dressing the Soul: Identity, Spirituality, and Style w/ Associate Professor Fiona Dieffenbacher

    Dec 18, 2024·53m
  25. 25

    A CEO's Journey: How Becky Blank Leads and Dresses with Purpose

    This episode features an interview with CEO Becky Blank about how she uses clothing to enhance leadership mindset and her journey in promoting inclusivity in the tech industry.

    Dec 4, 2024·1h 1m
  26. 26

    Sleigh the Sales: Your Holiday Shopping Survival Guide

    Nov 20, 2024·17m
  27. 27

    Unleash Your Style Superheroes: Finding and Flaunting Your Wardrobe Faves

    Nov 6, 2024·18m
  28. 28

    Capturing Street Style w/ Photographer Karya Schanilec

    Oct 23, 2024·43m
  29. 29

    What the H*** Are the BU Style Six and How Do I Apply Them?

    Oct 9, 2024·23m
  30. 30

    Mastering Visual Storytelling with Fashion Photographer and Artist Miles Aldridge

    This episode features an interview with renowned fashion photographer Miles Aldridge, exploring his 30-year career, artistic approach to visual storytelling, and insights on the shift from film to digital photography.

    Sep 25, 2024·51m
  31. 31

    Enclothed Cognition Is Your Sales Secret Weapon w/ Gina Trimarco

    Sep 4, 2024·55m
  32. 32

    Kindness, Slow Fashion, and American Made w/ Doug Phillips of Conscious Clothing

    Aug 21, 2024·49m
  33. 33

    How do I find affordable, ethical clothing? Plus, settling the denim-rise debate.

    Aug 7, 2024·15m
  34. 34

    Much Ado About Styling: Actors on Headshots, Auditions, and Costuming w/ Kelly McCready

    Jun 19, 2024·54m
  35. 35

    Shoe Care & Repair for Long-Lasting Wear

    Jun 5, 2024·16m
  36. 36

    From Mothers to Children: Style Wisdom Passed Down through Generations

    May 15, 2024·25m
  37. 37

    Building a Shoe Brand Focused on Aesthetics and Ethics w/ Marine Braquet

    May 1, 2024·38m
  38. 38

    Finding Your “Sole”mate

    Apr 17, 2024·24m
  39. 39

    Sustainability, Self-attunement, and the Power of Pima Cotton w/ Eleanor Turner

    Apr 3, 2024·44m
  40. 40

    Facing Our Fashion Fears Together

    Mar 20, 2024·24m
  41. 41

    Behind the Scenes at NY Fashion Week w/ Sadia Seymour

    Mar 6, 2024·42m
  42. 42

    How to Calculate Cost per Wear to Shop Smarter

    Feb 28, 2024·12m
  43. 43

    Self-love and Self-acceptance Lead to Style Expansion w/ Mystral Echavarria

    Feb 14, 2024·47m
  44. 44

    Makeup as Another Medium to Wear Who You Are w/ Rebecca Robles

    Jan 31, 2024·57m
  45. 45

    Styling Your Wardrobe: Tips and Strategies for Maximum Impact

    Jan 17, 2024·35m
  46. 46

    Connection Is the Currency of the Soul . . . and Personal Style w/ Devin Green

    Dec 13, 2023·1h 9m
  47. 47

    How Your Wardrobe & Writing Coincide w/ Althea Simons

    Dec 6, 2023·52m
  48. 48

    Think Inside the Box: When Clothing Box Subscription & Rental Services Are Useful

    Nov 29, 2023·23m
  49. 49

    Create Your Best In-Store Shopping Experience

    Nov 15, 2023·35m
  50. 50

    Avoid an Online Shopping Time Warp: Strategies for Digitally Shopping Smarter

    Nov 1, 2023·26m
  51. 51

    Pumping at Work: Are Your Wardrobe and Logistical Resources Ready? w/ Molly McKee-Seabrook

    Oct 11, 2023·33m
  52. 52

    The First Step to Creating a Smart & Sustainable Style Strategy: Start in Your Closet

    Sep 27, 2023·20m
  53. 53

    “Do the Work” Now to Support Your Life Transitions Later w/ Tara Blackman

    Sep 13, 2023·45m
  54. 54

    Bonus Episode—Is Your Style Brand Aligned with Your Personal Brand? w/ Kelly McCready of Signify Health

    Hidden gem

    Summer is the entry point.

    Aug 23, 2023·48m·3 clips
  55. 55

    You Are a Person, Not a Fruit: Let’s Address Body Type Categorization

    Jul 26, 2023·10m
  56. 56

    How Are You Investing In Yourself? w/ Megan Kingery

    Jul 12, 2023·1h 11m
  57. 57

    How to Lead & Dress with Vision w/ Sharon Lipovsky

    This episode features an interview with executive coach Sharon Lipovsky about connecting personal style with leadership vision and authenticity.

    Jun 28, 2023·1h 3m
  58. 58

    Is Black Always the Best Neutral? w/ Marcia Crivorot

    Jun 21, 2023·38m
  59. 59

    “Remember Who You Are” . . . and Other Lessons from Dad

    Jun 14, 2023·23m
  60. 60

    How Trends Are Linked to Human Behavior w/ Silvia Scigliano

    Jun 7, 2023·31m
  61. 61

    Who Profits from Your Purchase?

    May 31, 2023·23m
  62. 62

    From Laundry Snafus to Air-and-Wear Sustainable Habits w/ Mahima Santhanam

    May 24, 2023·49m
  63. 63

    What’s the Deal with “French chic”?

    May 17, 2023·19m
  64. 64

    The Transformative Power of Personal Style w/ Nicci Hicks

    May 10, 2023·40m
  65. 65

    Celebrating Individuality and Dynamic Identities Boldly w/ Nyla Hasan

    May 3, 2023·54m
  66. 66

    Clothing Sizing is BULLS%!T

    Apr 26, 2023·20m
  67. 67

    Building Community Around Clothing w/ Candice Caprice

    Apr 19, 2023·41m
  68. 68

    Creating with Love w/ Lyndsay Salvo

    Apr 12, 2023·38m
  69. 69

    From Resolution to Lifestyle w/ Beckie Clark

    Apr 5, 2023·45m
  70. 70

    Discover Your “DOPE” in Dopamine Dressing

    Mar 29, 2023·10m
  71. 71

    Inspiration vs. Aspiration

    Mar 22, 2023·13m
  72. 72

    Claiming Your Authentic Personal Style w/ Andrea Nunes

    Mar 15, 2023·47m
  73. 73

    Welcome to "Wear Who You Are"

    Mar 15, 2023·13m
  74. 74

    Wear Who You Are Trailer

    Mar 7, 2023·2m