Craig Dacy
105 episodes listed below
Cleaner business systems for therapy practice owners.
The Therapy Business Podcast focuses on the business side of therapy practices: money systems, team transparency, leadership habits, and client-fit sales calls. Its conversations stay close to the day-to-day decisions owners face when clinical skill no longer solves the whole problem.
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The Therapy Business Podcast speaks to the owner who can treat patients well but still feels the pressure of payroll, margins, staffing, and sales. It starts from the business realities of therapy work, then keeps the advice grounded in practice-level choices. The show is direct. Craig talks about money as something owners need to understand, explain, and manage without turning the practice into a mystery to the team. One episode asks how transparent an owner should be with financials. The answer is not blanket disclosure. It is purposeful context: why profit matters, what cash reserves protect, how payroll and operating expenses shape the company, and what staff should understand about the cost of running the business. That practical stance runs through the show. Conversations are often about building a healthier operating rhythm, not chasing vague growth. In the episode with Dr. Lance Knaub, leadership becomes a long-range discipline. The discussion covers nurturing a team, creating space for CEO time, and building a practice that can eventually run beyond the owner’s daily control. The advice is simple and demanding. Put strategic work on the calendar. Treat that appointment with the same seriousness as a meeting with someone else. Avoid filling it with notes and technician tasks. Another episode, with Jonny Holsten, turns sales from a source of discomfort into a structured conversation about fit. The focus is qualification, coachability, and avoiding clients who are likely to have a poor experience. The Bridge Selling Framework is presented as a way to make sales calls clearer and less strained. Across the episodes, the show favors plain language, specific business levers, and repeatable owner habits. It is not a broad entrepreneurship show with therapy branding pasted on top. It is a working manual for practice owners who want profit, leadership, team trust, and client selection to become part of the same system.
Made for: Solo and group therapy practice owners who need practical help with finances, leadership, team communication, and sales. It especially suits clinicians moving from full-time treatment into clearer owner-level decision-making.
What sets it apart: The show connects financial discipline with the human realities of a therapy team, including transparency, fear of staff leaving, protected CEO time, and client fit. Its advice is specific enough to use in meetings, calendars, and sales calls.
We know how challenging growing a therapy practice can be, and don’t think it should require an accounting degree just to run your business. If you own a solo or a group practice, we’re here to help you build a business that creates more time, makes more money and serves more people.
Short reviews from the PlayNext desk, based on the episodes we processed.
Clear guidance on sharing the right level of financial context with a team.
The piece treats financial transparency as a practical leadership question: what a team should understand, and what can stay private. It stays tied to concrete examples like emergency savings, payroll coverage, and overhead percentages, and it favors context over dumping every…
A practical case for building a practice that can outgrow its founder.
This episode focuses on building a physical therapy practice that can run without being tied to its owner, with Dr. Lance Knobb describing how he mentored a team member into the CEO role.
A sales framework that treats qualification as part of good client care.
Sales calls can carry a moral weight that is often misplaced; the harder question is usually fit. Johnny Holston and Craig keep returning to that point, arguing for earlier qualification, a clearer sense of who the practice serves best, and a refusal to count every yes as…
Odd questions, followed patiently down to the incentives.
Brené Brown's long-form conversations linking grief, caregiving, politics, and nonviolence to her vulnerability research.
Laurel van der Toorn describes taking emergency medical leave for five months in late 2024 after an over-the-counter medication caused facial swelling, breathing difficulty, and fainting.
Craig, owner of Daisy Financial Coaching, evaluates whether a therapy practice is ready to open a second location.
Craig recommends sharing team finances in percentages, not dollar amounts, to avoid “anchoring to their own income.”
Craig's The Therapy Business Podcast features Dr.
Johnny Holston says over 50% of companies have no standard sales playbook, and he compares selling to an assembly line instead of a slot machine.