The Run-Up is a New York Times podcast hosted by political reporter Astead Herndon that tracked the 2024 U.S. presidential campaign cycle from the primaries through the general election. The show alternates between narrative field reporting and interview-driven episodes, often built around one central question that Herndon returns to throughout an episode. Recurring subjects include the Republican primary and Trump's hold on the party despite criminal charges and civil findings against him, the role of evangelical voters in early states like Iowa, the RNC's transformation into a campaign operation under Trump allies, and data-backed reporting on non-voters and electoral abstention. Guests include campaign and party insiders (such as RNC member Henry Barber), presidential candidates (Vivek Ramaswamy), religious and political organizers (Bob Vander Plaats of the Family Leader), and ordinary voters and non-voters interviewed directly, drawing on outside research such as a Knight Foundation study of non-voters. Episodes frequently pair opposing voices — an establishment Republican against a MAGA-aligned figure, or several non-voters with different reasons for sitting out — to map internal divides rather than present a single narrative. The reporting relies on original interviews and campaign-trail scenes rather than roundtable punditry or daily news-cycle commentary. Listeners drawn to this show are politically engaged people, journalists, and campaign staff who want granular, reported accounts of how the election unfolded rather than horse-race polling analysis. Episodes run roughly 45 minutes to just under an hour and mix in-studio interviews with on-location segments. Herndon serves as the sole host and interviewer across sampled episodes.