The Reeves and Ford Podcast

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Admissions talk and campus road trips from two counselors.

The gist

Chris Reeves, an independent college counselor, and Joel Ford, a school counselor in Erlanger, Kentucky, talk through admissions questions in loose, friendly conversation. Their 'Goes to Campus' episodes send one of them out to colleges from Berea to Blacksburg, and he comes back with notes on what might draw a student there.

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About The Reeves and Ford Podcast

The Reeves and Ford Podcast is college admissions talk from two counselors who work with students on their way to college. Chris Reeves introduces himself as an independent college counselor. Joel Ford is a public school counselor at the Ignite Institute at Roebling Innovation Center in Erlanger, Kentucky. Mostly it is just the two of them, sometimes with a guest. The tone is warm and teasing. Joel addresses his colleague as Mr. Reeves, and the small talk covers grandchildren, a camper trip to Maine and a good cup of coffee. None of that crowds out the substance. In 'Is the scholarship search really worth it?', the question is whether a student should pour effort into awards with long odds or into local and regional ones where the chances are better. They don't reach a tidy consensus. An exchange about a parent who wants every application filed ends in an agreement to disagree, and someone asks whether no-essay awards are really data collection devices. 'College Transfer with Jaime Smith' brings in a guest whose book gathers many kinds of transfer stories, so that families come to see transfer as normal rather than something to keep quiet. The campus episodes, branded 'Goes to Campus', are where the show feels most its own. One of the pair makes the trip and the other asks the questions. Joel's Kentucky visit reaches Berea College, a small-town campus about half an hour south of Lexington whose history he traces back to 1855, and he admits he wishes he had looked at it himself. Chris's Virginia trip is split into two episodes, 'Virginia College Tour Part 1: Public Colleges' and 'Virginia Colleges Tour Part 2: Private Colleges', with stops that include Virginia Commonwealth University in Richmond and Virginia Tech in Blacksburg. The notes are practical: Virginia Tech gets credit for agriculture, engineering and neuroscience, and for being within reach of Kentucky students. Detours count too. A chili dog from the route gets a layer-by-layer description, and a very small all-women's college is reached unannounced. The rough edges stay in, including a sign-off interrupted over a proper welcome back to Kentucky. A live episode from KYACAC, recorded at the historic Brown Hotel, shows the professional network behind the advice. In it, a counselor describes calling a trusted contact to sort out a problem with a student's legal name, a relationship built through years of conferences and college fairs. The show also calls itself a founding member of the NACAC podcast network. What a listener gets is two counselors' candid impressions of actual campuses and actual trade-offs, told like colleagues catching up.

Made for: Suits a student or parent building a college list who wants counselors' firsthand campus impressions, especially with a Kentucky starting point. It also suits a counselor who likes hearing colleagues think out loud about scholarships, transfer and professional relationships.

What sets it apart: Both voices are practicing counselors, one independent and one in a public school, and they do the legwork themselves: the 'Goes to Campus' episodes are firsthand visit reports that keep a Kentucky student's travel distance in mind. Casual banter, food detours and unpolished moments sit right alongside the practical advice.

In their own words

Chris Reeves and Joel Ford are high school counselors who spend a lot of time on college admission. They have both served as presidents of the Kentucky Association for College Admission Counseling. Chris also served a 3 year term as a Board Director for the National Association for College Admission Counseling, while Joel served on the NACAC CEO Search Committee that ultimately led to the hiring of Angel Perez. We have been podcasting about college admissions for the past several years, and The Reeves and Ford Podcast is our new version! With new music, new format, less scripting, we hope you enjoy feeling like we are hanging out talking college admissions.

Why you'd press play

The scholarship jackpot gets a reality check before you spend another weekend chasing it.

Press play if you want

  • to weigh national scholarship searches against local awards with better odds
  • to hear why transferring needn't mean your first college choice was a mistake
Read the full recommendation in PlayNext →
Campus visit reportsScholarship strategyCollege transferKentucky collegesVirginia public and private collegesOut-of-state options for Kentucky studentsCounselor professional networks

Talks about

Best episodes of The Reeves and Ford Podcast

Short reviews from the PlayNext desk, based on the episodes we processed.

Joel Visits the BluegrassNov 24, 2025

A central Kentucky campus tour where Berea College's history gives college-visit advice real weight.

Joel Ford's central Kentucky college tour treats the Bluegrass region as more than a backdrop, using each stop to show how a campus develops its character over time.

College Transfer with Jaime SmithOct 6, 2025

A candid conversation that makes college transfer feel normal, discussable, and sometimes right.

This single-episode review frames transferring as a reasonable response to changing circumstances, not proof that college planning failed. By tying family experience to studies and transfer stories, it gives the topic a human scale while staying focused on how quickly teenagers'…

Is the scholarship search really worth it?Jun 4, 2025

A grounded look at scholarship odds, application effort, and the sales machinery behind some search sites.

Scholarship hunting gets a clear-eyed pass here, with Chris Reeves and Joel Ford weighing whether students should pursue every award they can find.

LIVE from KYACACApr 21, 2025

A warm conference episode shows how admissions relationships can steady a student crisis.

The Reeves and Ford Podcast follows Chris Reeves and Joel Ford through the 2025 Kentucky Association for College Admission Counseling Annual Conference at Louisville's Brown Hotel, where the talk moves easily between colleagues, first-time connections, sessions, karaoke, and the…

Virginia College Tour Part 1: Public CollegesApr 3, 2025

A practical counselor's take on Virginia Tech's scale, spirit, academics, and appeal for a college search.

Virginia Tech comes through as a useful stop on Chris Reeves' Virginia road trip, seen through a counselor's practical lens. Speaking with Joel Ford, Reeves explains why he headed east from Kentucky: he wanted to hike in Virginia, and he also had students considering Virginia…

Virginia Colleges Tour Part 2: Private CollegesApr 3, 2025

A Virginia campus visit where first impressions, small-college texture, and one chili dog make fit feel tangible.

Virginia's private-college swing works best as a scouting trip in motion, following Chris Reeves from the wooded suburban feel of the University of Richmond to the wide-open scale of Sweet Briar.

Podcasts like The Reeves and Ford Podcast

Episodes

  1. 1

    Joel Visits the Bluegrass

    Hidden gem

    ["Chris Reeves and Joel Ford map a Bluegrass college tour across Center College, Berea College, Georgetown College, Kentucky State University, and a drive-by at Midway University.", "Joel Ford says Center College in Danville pairs a 200-acre Greek revival and Georgian campus with 45% undergraduate research, 85% study abroad or study away, and 98% on-campus housing.", "Berea College is presented as the first integrated coeducational college in the South, then as a school that charges zero tuition and asks students to work on campus.", "Georgetown College shows a T-shaped campus under pressure from age and maintenance, while Kentucky State University in Frankfort uses low tuition, aquaculture, and HBCU identity as its main markers."]

    Nov 24, 2025·1h 2m·4 clips
  2. 2

    College Transfer with Jaime Smith

    Hidden gem

    ["The Reeves and Ford Podcast episode on college transfer brings on Jamie Smith, author of The Complete Guide to College Transfer, after a long opening stretch about Joel Ford's 241 seniors, a new camper, and recent college visits.", "Smith says transfer is not a niche path: she points to a third of all undergraduates and 40 million American adults who have some credit but no degree.", "She argues that community-college transfer still has a stigma because many community colleges were originally built to \"keep out the riffraff,\" and she says the pipeline to a bachelor's degree is leaky.", "The practical center of the interview is credit evaluation, transfer-friendly databases like Transferology, and advice to treat roommate problems or major mismatch as fixable before assuming a transfer is necessary."]

    Oct 6, 2025·1h 11m·5 clips
  3. 3

    Is the scholarship search really worth it?

    Hidden gem

    ["Chris Reeves and Joel Ford ask whether the scholarship search is worth the time, anxiety, and effort after comparing their own students' results.", "Reeves says Craft Academy's 87 graduates were offered more than $5.1 million, but only $51,930 came from outside scholarships, while Ford says Ignite's outside awards were under 1%.", "John Marcus of The Hechinger Report says most grant money comes from Pell, with about $44 billion in federal direct grants, plus $15 billion from states and $83 billion from colleges.", "The conversation ends on scholarship displacement, where a $500 Garden Club award can cut a college's own aid package in August."]

    Jun 4, 2025·1h 1m·4 clips
  4. 4

    College Visits in the 'Ville

    May 8, 2025·59m
  5. 5

    LIVE from KYACAC

    Hidden gem

    The Reeves and Ford Podcast's live 'LIVE from KYACAC' session records at the Crystal Ballroom of Louisville's Brown Hotel during the 2025 Kentucky Association for College Admission Counseling annual conference.

    Apr 21, 2025·49m·3 clips
  6. 6

    Virginia Colleges Tour Part 2: Private Colleges

    Hidden gem

    Chris Reeves and Joel Ford visit University of Richmond, Hampden-Sydney College, Sweet Briar College, Washington and Lee University, and Virginia Military Institute during a Virginia campus road trip.

    Apr 3, 2025·57m·3 clips
  7. 7

    Virginia College Tour Part 1: Public Colleges

    Hidden gem

    Chris Reeves and Joel Ford use "Goes to Campus" to compare four Virginia public colleges across five days of travel, then promise a private-school follow-up episode.

    Apr 3, 2025·53m·3 clips
  8. 8

    Colleges That Change Lives

    Hidden gem

    The Reeves and Ford Podcast examines Colleges That Change Lives, an organization founded around Lorne Pope's 1996 book highlighting 40 student-centered liberal-arts institutions.

    Mar 6, 2025·1h 19m·5 clips
  9. 9

    College Admissions Warrior #1

    Hidden gem

    The Reeves and Ford Podcast’s “College Admissions Warrior #1” features Chris Reeves and Joel Ford interviewing NACAC CEO Dr.

    Jan 31, 2025·1h 19m·5 clips
  10. 10

    Get Schooled Episode 40: The Final Episode (sort of)

    Dec 18, 2024·49m
  11. 11

    Get Schooled Episode 39: Is College Worth It?

    Sep 16, 2024·1h 12m
  12. 12

    Get Schooled Episode 38: Building a List and Checking it Twice

    Jul 21, 2024·1h 12m
  13. 13

    Clam Chowder and College Visits in Collegetown, USA: Boston Part 2

    Jul 2, 2024·1h 1m
  14. 14

    Clam Chowder and College Visits in Collegetown, USA: Boston Part 1

    Jul 1, 2024·1h 3m
  15. 15

    Bar B Que, Buc-ee's and Country Ham Part 2: Georgia

    May 23, 2024·48m
  16. 16

    Bar B Que, Buc-ee's and Country Ham Part 1: Tennessee

    May 21, 2024·52m
  17. 17

    Get Schooled Episode 37: Scholarship Displacement

    Mar 26, 2024·1h 13m
  18. 18

    Get Schooled Episode 36: Matriculation Nation

    Mar 15, 2024·1h 10m
  19. 19

    Get Schooled Episode 35: QuestBridge

    Dec 31, 2023·1h 8m
  20. 20

    Get Schooled Episode 34: What the F????AFSA

    Nov 14, 2023·1h 9m
  21. 21

    Get Schooled On Campus - West Virginia, Maryland, Naval Academy, St. John's College

    Oct 22, 2023·1h 6m
  22. 22

    Get Schooled Episode 33: Honors Colleges and Programs

    Sep 15, 2023·1h 10m
  23. 23

    Get Schooled on Campus: Episode 3: New England College Tour 2023

    Aug 25, 2023·1h 34m
  24. 24

    Get Schooled Episode 32: Special Edition (FAFSA, SCOTUS, Student Loan Forgiveness)

    Jul 5, 2023·47m
  25. 25

    Get Schooled Episode 31: Dreams, Reality and the In-Between

    Jul 2, 2023·1h 1m
  26. 26

    Get Schooled Episode 30: GPA vs Rigor

    Chris Reeves and Joel Ford discuss college admissions topics, aiming to inform listeners about processes and current issues in post-secondary education.

    Jun 10, 2023·1h 19m
  27. 27

    Get Schooled Episode 29: Parents Just Don't Understand

    Mar 19, 2023·1h 4m
  28. 28

    Get Schooled Episode 28: Livin' La Vida College

    Jan 2, 2023·1h 17m
  29. 29

    Get Schooled Episode 27: Where Have They Been?

    Oct 28, 2022·51m
  30. 30

    Get Schooled Episode 26: The College Essay Part II

    Jun 7, 2022·1h 17m
  31. 31

    Get Schooled Episode 25: The College Essay Part I

    Mar 28, 2022·1h 7m
  32. 32

    Get Schooled Episode 24: Streamlining the College Admissions Process - A Case Study

    Feb 4, 2022·1h 13m
  33. 33

    Get Schooled Episode 23: Test Optional - To Submit or Not to Submit

    Nov 25, 2021·1h 9m
  34. 34

    Get Schooled Episode 22: The Case for Two-Year Colleges

    Sep 21, 2021·1h 4m
  35. 35

    Get Schooled Episode 21: The Truth of Class Rank

    Jul 6, 2021·1h 8m
  36. 36

    Get Schooled Episode 20: HBCUs

    May 16, 2021·1h 14m
  37. 37

    Get Schooled Episode 19: The Gap Year

    May 6, 2021·1h 6m
  38. 38

    Get Schooled Episode 18: David Hawkins and the 'Wonk'-y World of College Admissions

    Feb 28, 2021·1h 9m
  39. 39

    Get Schooled Episode 17: Early Decision & The Wrath of Reeves

    Jan 29, 2021·1h 25m
  40. 40

    Get Schooled Episode 16: School Counselors and Independents...Can't We All Just Get Along?

    Dec 24, 2020·1h 20m
  41. 41

    Get Schooled On Campus: Episode 2: University of Kentucky

    Nov 28, 2020·1h 12m
  42. 42

    Get Schooled On Campus: Episode 1: Northern Kentucky University

    Oct 19, 2020·53m
  43. 43

    Get Schooled Episode 15: The College Conversation

    Sep 22, 2020·1h 8m
  44. 44

    Get Schooled Episode 14: A Visit with Angel Perez

    Chris Reeves and Joel Ford interview Angel Perez, CEO of NACAC, about college admissions and the organization's future.

    Aug 13, 2020·55m
  45. 45

    Get Schooled Episode 13: Demonstrated Interest

    Jul 1, 2020·1h 11m
  46. 46

    Get Schooled Episode 12: The DOJ Impact on College Admissions

    Apr 1, 2020·1h 2m
  47. 47

    Get Schooled Episode 11: Test Optional Admissions

    Jan 16, 2020·1h 11m
  48. 48

    Get Schooled Episode 10: "Live" from NACAC

    Oct 24, 2019·1h 16m
  49. 49

    Get Schooled Episode 9: AP vs. Dual Credit

    Two high school counselors discuss college admissions and play a game called Name That College, where one describes a college and the other guesses from four choices.

    Sep 24, 2019·53m
  50. 50

    Get Schooled Episode 8: Athletic Scholarships

    Aug 22, 2019·1h 4m