The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Host Joe Sanok continues documenting the week-by-week build of his new counseling practice, Great Lakes Online Counseling.

Joe Sanok shares week nine of building Great Lakes Online Counseling, detailing a LinkedIn ad mishap that cost $956, the hiring process with 14 applicants, and administrative steps like bank setup and SEO work.

Joe Sanok provides a detailed update on building his new counseling practice, Great Lakes Online Counseling, covering practical challenges like phone system setup, website coordination, and the critical business concept of nexus registration for multi-state telehealth practices.

Joe Sanok shares updates on building Great Lakes Online Counseling, reflecting on hiring challenges from a recent retreat with seven-figure practice owners and discussing generational shifts in therapist values.

Joe Sanok talks with a guest about using Facebook ads to grow a private-pay caseload for therapy practices.

Joe Sanok opens by talking about the messy middle of building a practice and why one-on-one consulting can fit better than group advice.

Joe Sanok talks with a guest about private pay in practice.

Joe Sanok opens up about the moment a practice owner starts wondering if it is time to shut things down or change course.

Joe Sanok opens with the show's usual mix of business, operations, clinical work, and research-minded curiosity, then turns to drug use, addiction, and science.

Joe frames the conversation around the marketing work therapists never learn in graduate school.

Joe Sanok opens with the show’s usual focus on helping listeners build a thriving private practice while doing the inner work that supports it.

Joe Sanok sits down with a guest to talk about what autistic clients may need from therapy rooms that explain more and assume less.

Joe Sanok opens by naming the mess of building a practice.

Joe Sanok opens by setting up the conversation as a reset for the new year and for the moments when things have not been going as well as expected.

Joe Sanok interviews NYU professor Jay Van Bavel about The Power of Us, a book focused on how group identity shapes belief, trust, morality, and behavior.

Kelsey Blahnik, LCSW-S, says “engagement rather than passivity” is central to her book The Andway: Assertive Peacemaking in a Divided World, and she links that idea to political polarization, therapy, and family conflict.

Joe Sanok and his guest talk about what happens when work stops being just a job and starts acting like a primary tribe.

Joe Sanok and Dr.

Brianna Henderson, a licensed professional counselor and registered play therapist in Frisco, Texas, explains how LilyPad Child and Adolescent Counseling grew to a team of five play therapists.

Brad Larsen, PsyD, describes how Portland Mental Health and Wellness grew from his solo practice in 2011 into a large Oregon group with psychotherapy, psychiatry, intensive outpatient care, and training programs.

Joe Sanok opens with the idea that productivity should not make a private practice owner hate life, then brings on Matt Ragland, a productivity educator who works with the bullet journal method.

Joe Sanok talks with a guest about attachment style and how it shows up in relationships.

Joe Sanok interviews Dr.

Joe Sanak reflects on the friction that can surface when a practice grows past what one person can comfortably hold.

Joe Sanok talks with a guest about counseling Black women.

Joe Sanok talks with Tim Davis about boys who are hard to parent.

Melissa Schneider discusses what therapists actually earn in solo practice versus group practice, questioning common assumptions and presenting research.

This episode examines the actual earnings of therapists in solo practice versus group practice, challenging common assumptions with research data.

Joe Sanok interviews Dr.

Joe Sanok updates listeners on his experiment to grow a counseling group practice working only two hours a week, discussing challenges with hiring and the process of building a practice.

Joe Sanok promotes one-on-one consulting for therapists and shares highlights from a group practice launch week event.

Joe Sanok discusses the challenges of hiring for a group therapy practice after a candidate withdraws, offering insights for therapists building their businesses.

Joe Sanok discusses starting a counseling practice from scratch and interviews Tom from Session Sites about building a website.

Joe Sanok promotes a luxury retreat for high-earning therapy practice owners and previews upcoming episodes on group mindset and ad testing.

Joe Sanok discusses the Grouped Practice Conference he organized, emphasizing the importance of meaningful connections and efficient content over traditional conference formats.

Joe Sanok interviews a jazz musician about how jazz principles apply to managing teams and building a thriving therapy practice.