Practical podcast growth, one pitfall at a time.
The Podcast On Podcasting treats podcasting as a business tool, not just a creative habit. Adam Adams works through launch plans, calls to action, niche selection, audio setup, sponsor materials, and the habits that keep shows from fading out.
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The Podcast On Podcasting is a business-minded show about building, launching, improving, and monetizing podcasts. It treats podcasting less like a hobby and more like an asset that needs strategy, consistency, and a clear listener promise. Adam Adams is the host, and his style is practical, talky, and direct. He asks long setup questions, restates the useful part in plain language, and keeps pushing guests toward advice that can be used after the episode ends. The show moves between interviews and solo teaching episodes. Both formats circle the same core problem: many hosts start with enthusiasm, then struggle with listenership, money, positioning, or staying power. Some episodes get very tactical. The Harry Morton conversation turns production quality into small decisions about recording spaces, microphones, pop filters, mic distance, and avoiding desk noise. Other episodes work more like a course. The pitfall series covers calls to action, first launch weeks, and podfade, often with a blueprint or warning attached. Niche selection gets treated as a survival issue, not a branding accessory. A conversation with John Lee Dumas connects audience focus, directory rankings, guest sharing, and the momentum created by recent listens, subscribers, ratings, and reviews. The show also spends real time on monetization. Calls to action, sponsor sheets, service offers, sales funnels, and done-for-you support through Grow Your Show appear as part of the teaching, so the commercial side is visible rather than hidden. That can make the program feel like a consultation with a sales page nearby. Still, its strongest moments come when broad podcast advice becomes concrete: choose a clearer name, give listeners a reason to return, build a launch plan, make sharing easier for guests, or avoid taking sponsors that do not fit the audience. Guests bring in perspectives on product launches, passion, purpose, positive impact, and funnel structure. The result is not a polished documentary about the podcast industry. It is a working notebook for podcasters who want their show to attract listeners, serve a business, and survive beyond the first burst of energy.
Made for: This show is for current and aspiring podcasters who want a business-oriented approach to audience growth, launch planning, production, and monetization. It best suits creators who like detailed examples and direct advice.
What sets it apart: The show combines guest interviews with course-like solo lessons, often turning abstract podcast strategy into checklists, scripts, setup advice, and launch steps. Its advice is unusually tied to business outcomes, including calls to action, sponsors, funnels, and service offers.
Having a successful podcast is an asset to your business.There are over 51 million podcast listeners in the US so you know this type of media isn't going anywhere and it continues to be a popular and effective way to reach your audience and communicate with them.
Based on 6 episodes we listened to · September 2026
Adam Adams connects podcast production choices with the practical work of building an audience, promoting a brand, and earning revenue.
The Podcast On Podcasting turns the mechanics of making a show into practical business decisions. Adam Adams moves between guest interviews and solo instruction, covering audience growth, monetization, branding, niche selection, and sales funnels.
A desk mic catches the tapping; Adam Adams wants you to notice before you hit record.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical talk about guest fit, Zoom's limits, and the small recording fixes that help a show grow.
This conversation frames podcast growth as a practical business and production problem: prioritize audience relevance over big names, and avoid weak audio that can hold back listenership and monetization.
A practical case for choosing a niche early and promoting every episode with intent.
Adam Adams and JLD stay on the practical side of listenership and monetization, laying out how a show gets discovered through guest sharing, podcast-directory searches, Google, and rankings shaped by recent listener, subscriber, rating, and review momentum.
A grounded discussion of podcast branding as a reason for the right listeners to come back.
Podcast growth comes through as an operating challenge, not just a creative one. A show may have a message worth sharing and still struggle to earn listeners or turn attention into revenue.
A practical, ownership-minded case for podcast revenue built around products and services.
Monetization gives the episode its spine, as Adam Adams narrows a seven-strategy framework from episode five into four approaches he treats as especially common and useful. The clearest stretch is the case for selling a show's own products and services.
A practical funnel discussion that makes podcast monetization easier to picture.
Sales funnels give the episode a clear spine: broad interest narrows into better-qualified prospects, then into pitches, decisions, and sales.
Grounded podcast advice on sound quality, audience fit, and booking guests who serve the show.
This PlayNext episode keeps its focus on what a podcast actually feels like to hear, not the shine around making one. Adam Adams asks Harry about Zoom, microphone choice, pop filters, speaking distance, and the desk vibration that can move through a stand.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
This episode features an interview with Matt O'Neill about using storytelling tactics to grow a podcast by being authentic and learning from successful examples.
Host Adam Adams interviews Romina Muhametaj about applying sales funnels to podcasting.
Adam Adams hosts Harry Morton to discuss eight steps for a successful podcast.
On The Podcast On Podcasting, Adam Adams asks Noah Tetzner how to turn guest interviews into paying clients rather than rely on sponsorships.
Loubna Zaru explains how the Entrepreneur's Sushi Club grew from a 2019 community idea into a podcast built around sushi, entrepreneurship, and conversations about character.
Quality beats famous guests.
This episode discusses the importance of including a call to action in podcasts to avoid pitfalls, enhance listener engagement, and improve monetization and growth.
Niche fear gets turned around fast.
This episode provides a detailed eight-week launch plan for new podcasters, focusing on strategies to grow listenership and monetize effectively while emphasizing prerequisites from earlier episodes.
This episode features an interview with Cary Jack discussing how to infuse passion, purpose, and positive impact into podcasting while maintaining integrity in sponsorships and growing listenership.
This episode explains podfade, its causes, risks, and provides strategies to avoid it to ensure podcast survival and growth.
This episode explores how to apply sales funnels to podcasting for better monetization and audience growth, featuring host Adam Adams and guest Romina Muhametaj discussing her podcast journey.
Adam Adams opens on a common podcast problem: a show has launched, but the audience and monetization have not really followed.
Host Adam Adams of The Podcast On Podcasting (episode 30) walks through the pros and cons of the four most common podcast monetization strategies: selling ad slots, securing show sponsors, selling your own products or services, and affiliating for others.
This episode features an interview with Lorraine Ball discussing practical strategies for creating concise podcast episodes under 10-12 minutes to better serve the audience and improve listenership and monetization.
This episode features an interview with Shayna Davis about building a successful business model around a podcast, focusing on monetization strategies, corporate sponsorships, and growing listenership for business owners.