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The Online Course Show

150 episodes listed below

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Course business tactics from the operating room.

The gist

The Online Course Show follows Jacques Hopkins through solo lessons and creator interviews about building successful online courses. Recent episodes lean into AI operators, evergreen video systems, premium programs, niche positioning, and business models that keep selling without constant manual effort.

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About The Online Course Show

The Online Course Show is a practical business podcast about turning knowledge, content, and specialized skill into online course revenue. It is led in the episodes by Jacques Hopkins, who repeatedly anchors the advice in his own experience building a piano course business. The show is not abstract entrepreneurship chatter. It keeps returning to offers, funnels, launches, content systems, pricing, student fit, and the daily operations behind a course business that lasts. Recent episodes show a clear shift toward AI as an operating layer. Jacques describes Rocky, an AI operator that drafts support replies, triages email, prepares briefs, and handles SEO tasks while keeping a human review step in place. That detail captures the show's larger point of view. Automation is useful when it removes drag, but it still has to protect trust, quality, and the creator's voice. Guest conversations widen that frame. Lauren Bateman's return focuses on consistency, one-video-a-week marketing, and systems that keep selling when the creator is busy. John Meese brings the go wide, go deep, go long model for choosing the right growth layer at the right stage. Stephanie Gaffney explains how live wedding painting experience became a premium program, including structure, pricing, and launch choices. Julian Goldie talks about AI avatar content and why disclosure matters. Dan Cumberland's conversation centers on using AI to capture ideas and create content that still sounds like the creator. Benny Lewis brings a long-view example of a global brand that began with a simple PDF and a specific promise. Mike Pacchione pushes the conversation toward program design that fits both students and the person running it. Across these examples, the show favors clear models over hype. It suits course creators who want grounded tactics, candid business mechanics, and enough strategic context to decide what to build next.

Made for: For course creators, coaches, educators, and content entrepreneurs who want practical guidance on building, marketing, and improving paid online programs. It especially fits listeners who care about systems, funnels, AI workflows, and sustainable offers.

What sets it apart: The show mixes Jacques Hopkins' own course-business experiments with interviews built around specific creator case studies. Its edge is the operational detail: what gets automated, what stays human, how offers are structured, and why a model fits a particular stage.

In their own words

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with…

As heard by us

Based on 5 episodes we listened to · September 2026

Jacques Hopkins turns course-business ideas into concrete decisions about pricing, sales, content systems and AI-assisted operations.

The Online Course Show treats course creation as an operating business, with Jacques Hopkins moving between guest interviews and solo accounts of his own systems.

Read our full review in PlayNext →

Why you'd press play

A self-storage operator made six figures from 300 subscribers; Jacques Hopkins wants you to know how.

Press play if you want

  • to hear how a scrappy PDF became a starting point for a course business
  • to use AI for marketing without making your writing sound like everyone else's
Read the full recommendation in PlayNext →
online course offersAI business workflowsevergreen marketingvideo content systemslive launchespremium program designcreator voice and authenticityniche course businesses

Talks about

Business & FinanceEntrepreneurship

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Episodes

  1. 1

    246: Creating a Certification Program to Grow Your Business (Featuring Sahara Rose De Vore)

    ·56m
  2. 2

    An AI Now Runs My Business (Full Story)

    ·19m
  3. 3

    277: The “One Video a Week” System That Built a Million-Dollar Course Business (Featuring Lauren Bateman)

    ·1h 2m
  4. 4

    276: The “Go Wide, Go Deep, Go Long” Model for Course Creators (Featuring John Meese)

    ·1h 5m
  5. 5

    275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

    ·52m
  6. 6

    274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie)

    ·59m
  7. 7

    273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)

    ·1h 7m
  8. 8

    272: The Simple PDF That Built a Global Brand (Featuring Benny Lewis)

    ·1h 9m
  9. 9

    185: Increase Email Deliverability & Open Rates, Automate More (featuring Lisa Catto)

    ·1h 8m
  10. 10

    271: Designing the Perfect Program for YOU (Featuring Mike Pacchione)

    ·1h 4m
  11. 11

    270: Course Creation in a Post-AI World (Featuring Panos Siozos)

    ·46m
  12. 12

    269: From Bust to 6-Figure Months (Featuring Rick Howard)

    ·49m
  13. 13

    268: The Minimum Legal Setup Every Course Creator Needs (Featuring Bobby Klinck)

    ·1h 7m
  14. 14

    267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)

    ·1h 1m
  15. 15

    266: From Solo Course to Enterprise Clients like NASA & Apple (Featuring Tom Geiss)

    ·1h 15m
  16. 16

    265: Online Course Platform Tier List (Teachable vs Kajabi vs Thinkific vs Udemy vs Skool)

    ·45m
  17. 17

    Genesis Courses 2.0 (You're Invited)

    ·20m
  18. 18

    264: $10k/mo Teaching Dog Training Online (Featuring Mark Taylor)

    ·1h 1m
  19. 19

    263: How To Do AI SEO In 2025 (Featuring Caleb Ulku)

    ·1h 8m
  20. 20

    OCG Coaching Now Available (Jacques' 12-month mentorship experience)

    ·29m
  21. 21

    262: How Systems Can SAVE Your Business (Featuring Jordan Gill)

    ·1h 7m
  22. 22

    261: 4-Month RV Trip Recap - Life, Business, & Family on the Road

    ·39m
  23. 23

    260: Unlocking LinkedIn’s Potential for Course Creators (Featuring Richard Van Der Blom)

    ·56m
  24. 24

    259: Validating Your Online Course Idea – Pre-Sell, Bootcamp & Beyond

    ·9m
  25. 25

    258: The YouTube Strategy Behind a 7-Figure Course Business (Featuring Gillian Perkins)

    ·1h 9m
  26. 26

    257: Top 8 Critical Mistakes by Online Course Creators (each one more severe than the next)

    ·14m
  27. 27

    256: $40k Monthly from a Simple $9 Membership (Featuring Liz Wilcox from Survivor)

    ·50m
  28. 28

    255: How I Increased Revenue by 26.7% Automatically (Introducing Relaunch Magic)

    ·10m
  29. 29

    254: Master Your Time Management & Productivity (Featuring Alexis Haselberger)

    ·1h 13m
  30. 30

    253: The Overlooked Revenue Stream Every Course Creator Needs

    ·8m
  31. 31

    252: Turn Your Course Into a Marketing Powerhouse, Not Just a Product (Featuring Itai Nusbaum)

    ·1h 3m
  32. 32

    251: Starting an Online Course Business? Expect This…

    ·14m
  33. 33

    250: The Secret to Building the Go-To Course in Any Niche (Featuring Jasmine Jonte)

    ·53m
  34. 34

    249: Maximize Productivity & Ditch Stress: My 7 Rules That Work Every Time

    ·12m
  35. 35

    248: Transforming an Architecture Career into a Thriving Online Course Business (Featuring Amelia Lee)

    ·1h 8m
  36. 36

    247: Is My 7-Figure Piano Course Business FAILING?

    ·6m
  37. 37

    278: Meet the AI Operator That Runs My Business

    ·30m
  38. 38

    245: Here’s How I’m Taking The Next 5 Months Off in My Business

    ·11m
  39. 39

    244: Mid 6-Figures Teaching Harp (featuring Sisters Christy-Lyn & Megan)

    ·1h 18m
  40. 40

    OCG Coaching Now Available (Jacques' 12-month mentorship experience)

    ·29m
  41. 41

    243: If I Were Starting an Online Course Business in 2025, Here's Exactly What I Would Do

    ·21m
  42. 42

    242: 6-Figures In Course Sales with Just 300 Subscribers (Featuring Dean Booty)

    ·1h 13m
  43. 43

    241: How To Have a Killer LOGO For Your Brand

    ·6m
  44. 44

    240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)

    ·50m
  45. 45

    239: The ONE Book That Changed Everything For Me

    ·19m
  46. 46

    238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)

    ·1h 1m
  47. 47

    50% Off Kajabi (limited time)

    ·5m
  48. 48

    237: Facebook Ads - What's Working RIGHT NOW (Featuring Kwadwo Sampany-Kessie)

    ·1h 10m
  49. 49

    236: 6-Figures From a $47 Course (Featuring Logan Grimé)

    ·1h 8m
  50. 50

    235: YouTube - What’s Working RIGHT NOW (Featuring Marley Jaxx)

    ·1h 3m
  51. 51

    234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)

    ·1h 13m
  52. 52

    233: The Underrated Strategy to Explode Your Audience WITHOUT Ads or Social Media (featuring Bryan Harris)

    ·1h 14m
  53. 53

    232: 7-Figures Per Year Teaching Tennis Online (Featuring Florian Meier)

    ·58m
  54. 54

    231: The Crazy Difference In Free Courses vs. Charging a Premium (Featuring Mark Smith)

    ·1h 15m
  55. 55

    230: $3 Million Per Year with Excel Courses (Featuring Leila Gharani)

    ·55m
  56. 56

    229: 6-Figures Teaching Asian Parents Not to Hit Their Kids (Featuring Kelly Tay)

    ·1h 4m
  57. 57

    228: $300k Per Year Teaching Public Speaking (Featuring Kit Pang)

    ·49m
  58. 58

    227: 7-Figures From Courses at 22 Years Old (Featuring Andrew Seguin)

    ·57m
  59. 59

    226: 5-Figures Monthly Teaching About Beer (Featuring Chris Cohen)

    ·1h 12m
  60. 60

    225: My Top 5 Strategies to 10x Your Course Sales

    ·42m
  61. 61

    224: Consistent $15k Months & Switching From Short-Form to YouTube (Featuring Christina Umerez)

    ·42m
  62. 62

    223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)

    ·49m
  63. 63

    222: 4 Tips to Explode Course Sales with a Podcast (Featuring Kevin Chemidlin)

    ·1h 8m
  64. 64

    221: How She Earns $10k+ Per Month With a Super Tiny Email List (Featuring Aiko Hemingway)

    ·40m
  65. 65

    220: A 4 Part Framework for AI for Course Creators (Featuring Bryan McAnulty)

    ·52m
  66. 66

    What 7-figure course creators are doing that you're not (new free training)

    ·4m
  67. 67

    219: 6 Million Courses Sold (Featuring John Bura)

    ·51m
  68. 68

    218: A Beginner’s Story: Started 2 Months Ago - Her Incredible Success (Featuring Kate McKenzie)

    ·1h 6m
  69. 69

    217: Use a 5 Day Challenge Funnel to 10x Your Sales! (Featuring Michael Tucker)

    ·1h 1m
  70. 70

    216: Community 101: The Founder of Circle Joins the Show (Featuring Andy Guttormsen)

    ·37m
  71. 71

    215: Adding a Book Into a Successful Course Business (Featuring Tim Topham)

    ·52m
  72. 72

    214: Making More Money by REMOVING 18 Courses & Focusing on 1 (Featuring Michael Kilkelly)

    ·1h 1m
  73. 73

    213: Jeff Walker | $1 BILLION in Course Sales From THIS Launch Formula

    ·1h 10m
  74. 74

    212: 6 Figure Launches Selling Graphic Design Courses (Featuring Teela Cunningham)

    ·51m
  75. 75

    211: $17k/mo Selling Courses While Working Full-Time at Amazon (Featuring Jasmine Katatikarn)

    ·1h 3m
  76. 76

    210: The YouTube Playbook for Course Creators (Featuring Tim Schmoyer)

    ·1h 4m
  77. 77

    209: ENCORE: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do

    ·33m
  78. 78

    208: $20k/mo Teaching Army Soldiers to Get Promoted (Featuring Steven Foust)

    ·1h 23m
  79. 79

    207: How to SELL Your Course Business for 8 Figures (A Real World Case Study)

    ·2h 19m
  80. 80

    206: $10M Generated Over the Last 3 Years as a Brazilian Mentor (featuring Victor Damasio)

    ·1h 2m
  81. 81

    205: $50k Per Month From a Guitar Course (featuring Lauren Bateman)

    ·1h 2m
  82. 82

    204: Building a Sustainable Online Presence: Moving Beyond Social Media Dependence (featuring Kyler Nixon)

    ·48m
  83. 83

    203: From Canvas to Cash: Inside a Thriving Course Business Helping Artists Profit (featuring Cory Huff)

    ·1h 12m
  84. 84

    202: Email Deliverability, Email List Housekeeping, & More About Email! (featuring Kay Peacey)

    ·1h 13m
  85. 85

    201: How She Generated $1 Million in Course Sales in Less Than 2 Years (featuring Dr. Rachel Gainsbrugh)

    ·1h 1m
  86. 86

    200: Pat Flynn & Jacques Discuss a Revolutionary New Way to do Courses

    ·1h 2m
  87. 87

    199: 3 Ways to 2-5x Your Course Sales (featuring John Ainsworth)

    ·1h 23m
  88. 88

    198: Paid Ads 101 - How to Use Paid Advertising to Sell More Courses (featuring Brice Gump)

    ·1h 7m
  89. 89

    197: Why Webinars Are Still Crushing it in 2023 for Course Sales (featuring Paul the Trombonist)

    ·56m
  90. 90

    196: 7-Figures a Year Teaching Photography Online & Retiring to the Beach (featuring Brittany Bruce)

    ·1h 10m
  91. 91

    195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell)

    ·1h 55m
  92. 92

    194: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do (& Join Me While I Actually Do It This Year)

    ·33m
  93. 93

    193: $3 Million From One Simple Course in 2022... WOW! (featuring Matt Rudnitsky)

    ·1h 15m
  94. 94

    192: Overcome Procrastination & Perfectionism (featuring Grace Brodeur)

    ·1h 12m
  95. 95

    191: Hear From the #1 Person I've Wanted on This Podcast - He Started His Course in 2000 (Featuring Jermaine Griggs)

    ·1h 13m
  96. 96

    190: How Selling a $67 Product Can Be The Sweet Spot (featuring Will Hamilton of FuzzyYellowBalls.com)

    ·1h 9m
  97. 97

    189: Use Instagram to Drive $10k+ in Course Sales Each Month (featuring Allie Mason)

    ·1h 11m
  98. 98

    188: $0 to $50k in 5 Weeks (featuring Christina Umerez)

    ·1h 17m
  99. 99

    187: Lessons From 20 Years Running the Same Membership (featuring John Gallagher)

    ·1h 15m
  100. 100

    186: YouTube & Instagram - What's Crushing it in 2022 (featuring Elise Darma)

    ·1h 17m
  101. 101

    278: Meet the AI Operator That Runs My Business

    Hidden gem

    Jacques Hopkins shares how he built an AI operator named Rocky that transformed his business operations and brought him more enjoyment.

    Mar 26, 2026·30m·2 clips
  102. 102

    An AI Now Runs My Business (Full Story)

    Mar 11, 2026·19m
  103. 103

    277: The “One Video a Week” System That Built a Million-Dollar Course Business (Featuring Lauren Bateman)

    Jacques Hopkins interviews Lauren Bateman about her system of posting one video per week that built a million-dollar course business, focusing on consistency, funnel tightening, and sustainable growth.

    Mar 5, 2026·1h 2m
  104. 104

    276: The “Go Wide, Go Deep, Go Long” Model for Course Creators (Featuring John Meese)

    John Meese shares his 'Go Wide, Go Deep, Go Long' model for building a course business, emphasizing that starting wide is often the slowest path to momentum.

    Feb 19, 2026·1h 5m
  105. 105

    275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

    Jacques Hopkins interviews Stephanie Gaffney about structuring, pricing, and launching her premium online course for wedding painters.

    Feb 5, 2026·52m
  106. 106

    274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie)

    Hidden gem

    Julian Goldie says he uses Claude, 11 Labs, and HeyGen to create AI avatar videos and voice clones for YouTube and course content.

    Jan 8, 2026·59m·2 clips
  107. 107

    273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)

    Hidden gem

    The Online Course Show with Jacques Hopkins focuses on Dan Cumberland's approach to using AI without losing a creator's voice or authenticity.

    Dec 18, 2025·1h 7m·2 clips
  108. 108

    272: The Simple PDF That Built a Global Brand (Featuring Benny Lewis)

    Hidden gem

    The Online Course Show episode with Benny Lewis focuses on how Fluent in Three Months grew from a 2009 blog into a 2010 PDF business.

    Dec 4, 2025·1h 9m·5 clips
  109. 109

    271: Designing the Perfect Program for YOU (Featuring Mike Pacchione)

    Hidden gem

    Jacques Hopkins interviews speech coach Mike Pacchione about designing Speech Club around student feedback, personal fit, and a four-times-a-year cohort of eight to ten people.

    Nov 20, 2025·1h 4m·5 clips
  110. 110

    270: Course Creation in a Post-AI World (Featuring Panos Siozos)

    Nov 6, 2025·46m
  111. 111

    269: From Bust to 6-Figure Months (Featuring Rick Howard)

    Oct 23, 2025·49m
  112. 112

    268: The Minimum Legal Setup Every Course Creator Needs (Featuring Bobby Klinck)

    Oct 9, 2025·1h 7m
  113. 113

    267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)

    Sep 25, 2025·1h 1m
  114. 114

    266: From Solo Course to Enterprise Clients like NASA & Apple (Featuring Tom Geiss)

    Aug 28, 2025·1h 15m
  115. 115

    265: Online Course Platform Tier List (Teachable vs Kajabi vs Thinkific vs Udemy vs Skool)

    Jacques Hopkins ranks 20 online course platforms from best to worst, sharing insights from his experience and client work.

    Aug 26, 2025·45m
  116. 116

    Genesis Courses 2.0 (You're Invited)

    Jul 14, 2025·20m
  117. 117

    264: $10k/mo Teaching Dog Training Online (Featuring Mark Taylor)

    Jun 26, 2025·1h 1m
  118. 118

    263: How To Do AI SEO In 2025 (Featuring Caleb Ulku)

    Jacques Hopkins interviews SEO expert Caleb Ulku about adapting SEO strategies for 2025, including AI tools and ChatGPT, to help online course creators drive traffic and sales.

    Jun 12, 2025·1h 8m
  119. 119

    262: How Systems Can SAVE Your Business (Featuring Jordan Gill)

    May 29, 2025·1h 7m
  120. 120

    261: 4-Month RV Trip Recap - Life, Business, & Family on the Road

    May 22, 2025·39m
  121. 121

    260: Unlocking LinkedIn’s Potential for Course Creators (Featuring Richard Van Der Blom)

    May 15, 2025·56m
  122. 122

    259: Validating Your Online Course Idea – Pre-Sell, Bootcamp & Beyond

    May 8, 2025·9m
  123. 123

    258: The YouTube Strategy Behind a 7-Figure Course Business (Featuring Gillian Perkins)

    May 1, 2025·1h 9m
  124. 124

    257: Top 8 Critical Mistakes by Online Course Creators (each one more severe than the next)

    Apr 24, 2025·14m
  125. 125

    256: $40k Monthly from a Simple $9 Membership (Featuring Liz Wilcox from Survivor)

    Apr 17, 2025·50m
  126. 126

    255: How I Increased Revenue by 26.7% Automatically (Introducing Relaunch Magic)

    Apr 10, 2025·10m
  127. 127

    254: Master Your Time Management & Productivity (Featuring Alexis Haselberger)

    Apr 3, 2025·1h 13m
  128. 128

    OCG Coaching Now Available (Jacques' 12-month mentorship experience)

    Mar 23, 2025·29m
  129. 129

    253: The Overlooked Revenue Stream Every Course Creator Needs

    Mar 13, 2025·8m
  130. 130

    252: Turn Your Course Into a Marketing Powerhouse, Not Just a Product (Featuring Itai Nusbaum)

    Mar 6, 2025·1h 3m
  131. 131

    251: Starting an Online Course Business? Expect This…

    Feb 27, 2025·14m
  132. 132

    250: The Secret to Building the Go-To Course in Any Niche (Featuring Jasmine Jonte)

    Feb 20, 2025·53m
  133. 133

    249: Maximize Productivity & Ditch Stress: My 7 Rules That Work Every Time

    Feb 13, 2025·12m
  134. 134

    248: Transforming an Architecture Career into a Thriving Online Course Business (Featuring Amelia Lee)

    Feb 6, 2025·1h 8m
  135. 135

    247: Is My 7-Figure Piano Course Business FAILING?

    Jan 30, 2025·6m
  136. 136

    246: Creating a Certification Program to Grow Your Business (Featuring Sahara Rose De Vore)

    Jan 23, 2025·56m
  137. 137

    245: Here’s How I’m Taking The Next 5 Months Off in My Business

    Jan 16, 2025·11m
  138. 138

    244: Mid 6-Figures Teaching Harp (featuring Sisters Christy-Lyn & Megan)

    Jan 9, 2025·1h 18m
  139. 139

    OCG Coaching Now Available (Jacques' 12-month mentorship experience)

    Dec 31, 2024·29m
  140. 140

    243: If I Were Starting an Online Course Business in 2025, Here's Exactly What I Would Do

    Dec 19, 2024·21m
  141. 141

    242: 6-Figures In Course Sales with Just 300 Subscribers (Featuring Dean Booty)

    Hidden gem

    Jacques Hopkins interviews Dean Booty, who made six figures in course sales with just 300 subscribers by launching a course in the self-storage niche.

    Dec 12, 2024·1h 13m·2 clips
  142. 142

    241: How To Have a Killer LOGO For Your Brand

    Dec 5, 2024·6m
  143. 143

    240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)

    Jacques Hopkins interviews Abi Prendergast about building evergreen sales systems for online courses to replace reliance on live launches.

    Nov 28, 2024·50m
  144. 144

    239: The ONE Book That Changed Everything For Me

    Nov 21, 2024·19m
  145. 145

    238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)

    Claire Ellerbrock shares how she built a six-figure online course business with only 3,000 Instagram followers while paying off student loans.

    Nov 14, 2024·1h 1m
  146. 146

    50% Off Kajabi (limited time)

    Oct 31, 2024·5m
  147. 147

    237: Facebook Ads - What's Working RIGHT NOW (Featuring Kwadwo Sampany-Kessie)

    Oct 29, 2024·1h 10m
  148. 148

    236: 6-Figures From a $47 Course (Featuring Logan Grimé)

    Oct 15, 2024·1h 8m
  149. 149

    235: YouTube - What’s Working RIGHT NOW (Featuring Marley Jaxx)

    Oct 1, 2024·1h 3m
  150. 150

    234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)

    Sep 17, 2024·1h 13m