GTM Fund's new partner explains how community and media can compound venture support.
This PlayNext single-episode review frames a VC hiring announcement as a window into how an emerging manager tries to become memorable to LPs.

Operator talk for the AI-era GTM shift.
The GTMnow Podcast follows practical conversations with founders, investors, and software executives working through fast-changing go-to-market problems. Episodes center on AI agents, automation, customer success, cybersecurity demand, and what venture firms look for at inception.
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The GTMnow Podcast is a business interview show for people already fluent in the language of B2B software. It is direct, practical, and operator-heavy. Episodes follow the pressure AI is putting on discovery calls, procurement, venture sourcing, customer success, workflow automation, and software moats. The show’s best moments come when a guest takes a broad market claim and turns it into an operating choice. A founder explains how buyers now research tools before sales teams ever enter the room. A venture investor describes first meetings becoming agent-to-agent. A software CEO separates deterministic workflows from agents that reason toward a goal. A customer executive connects always-on digital engagement to retention and expansion. Those examples give the show its shape: less inspiration, more mechanism. Conversations often start with a pointed question, then move through product context, team design, metrics, and practical consequences. The register is polished but not distant. It assumes listeners can follow talk of CROs, LPs, AI analysts, NPS, customer intelligence, seed funds, and go-to-market infrastructure without a glossary. That makes the show especially useful for founders, revenue leaders, customer success operators, and investors who want to hear how peers are interpreting the market. The VC bonus episodes widen the lens. They cover inception investing, emerging manager differentiation, founder intensity, capital strategy, and the network effects around funds, media, and operator communities. The enterprise episodes add scale. ServiceNow, Sophos, Zapier, TestBox, and similar examples show how large and growing software businesses rethink governance, automation, customer journeys, and buying behavior. The show can sound dense in short bursts because sponsor language and interview language share the same business vocabulary. Still, the editorial value is clear. It captures how go-to-market teams are rebuilding while AI changes who researches, who sells, who builds, and what customers expect next.
Made for: The show is for SaaS founders, revenue leaders, customer success executives, product-minded operators, and venture investors who already understand startup and go-to-market vocabulary. It suits listeners looking for practical market signals rather than introductory business explainers.
What sets it apart: The show stands apart by tying AI-era market shifts to concrete operating decisions inside software companies and funds. Its conversations move quickly from headline change to team structure, customer behavior, diligence, automation, and execution.
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. Th…
Based on 6 episodes we listened to · September 2026
GTMnow makes software growth legible by pressing technology leaders to connect strategy, AI adoption, customer outcomes, and day-to-day operating choices.
The GTMnow Podcast turns conversations with senior technology operators into close examinations of how software companies grow and adapt. Sophie Buonassisi asks for the machinery behind the headline: how customer success budgets change, why leaders need direct experience with AI…
Between Zapier's code red and ServiceNow's 900 canceled pilots, your AI meeting gets less hypothetical.
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Short reviews from the PlayNext desk, based on the episodes we processed.
GTM Fund's new partner explains how community and media can compound venture support.
This PlayNext single-episode review frames a VC hiring announcement as a window into how an emerging manager tries to become memorable to LPs.
A clear look at how ServiceNow ties scale, governance, and customer feedback into its GTM engine.
This segment centers on ServiceNow's go-to-market system, with Paul Phipps outlining how sales, customer success, field ops, and partners are kept pointed at the customer as the company moves past $10 billion in revenue.
Execution becomes the moat when software can be built by anyone.
GTMnow frames the agentic age around a blunt idea: software may get easier to build, but execution still separates the teams that matter. Brett Queener argues that speed of product change becomes the real moat, because sales and marketing begin to strain when the product lags.
A grounded look at why AI infrastructure may need to move with the data.
Dan Wright lays out a focused argument for bringing AI infrastructure closer to the data itself. Armada comes through as an edge-oriented hyperscaler, built around modular AI factories that can operate in places where conventional connectivity and centralized data centers do not…
A grounded look at keeping brand human as AI makes content easier and enterprise growth more intentional.
Brand building anchors this episode, with Sheila Vashi tying a company's reputation to the lived experience of its product and organization. Drawing on her time as Figma's CMO and Dropbox's second marketing hire, she gives a grounded operator's view of marketing before strategy…
A practical look at expansion as the sharper signal of SaaS endurance.
GTM Now centers on a tough SaaS question: what should customer success become when AI-era growth can make retention look stronger than it is? Abbas, SVP of Customer Success at GitHub, makes the case for an endurance mindset, where durable retention, real expansion, and long-term…
Zapier's code red becomes a practical look at AI adoption, agents, and leadership discipline.
Zapier's AI push lands as a study in turning strategic pressure into operating change. A company-wide code red in 2023 moved internal AI adoption from 10% to 50% in a week, then forced a sharper look at the roadmap.

Odd questions, followed patiently down to the incentives.





Family grief, public questions, and the responsibilities of care.
This episode features an interview with Kyle Norton, CRO of Owner, discussing how he scaled the company from $2M to $50M ARR and unicorn status by implementing strategic systems, frameworks, and bold decisions like restructuring the sales team.
Zapier CEO Wade Foster explains how a 2023 'code red' and company-wide hackathon boosted AI adoption from 10% to 50% in a week.
Abbas Haider Ali, SVP of Customer Success at GitHub, discusses how AI is reshaping customer success budgets and strategies.
This episode explores how AI and LLMs can enhance sales and marketing alignment to create better, more human-centric GTM strategies and buyer experiences.
Sam Senior, founder and CEO of TestBox, cites Bain research that 90-plus percent of purchases go to vendors on the buyer's "day one list," which has shrunk from three or four vendors to one to three.
Auren Hoffman discusses how AI agents are transforming venture capital meetings and shares insights on AI tools like perplexity computer and the future of software development.
The CEO of Zapier discusses how a company-wide hackathon dramatically increased AI adoption from 10% to 97% and explains the distinction between deterministic workflows and AI agents in business automation.
This episode features an interview with Ed Sim, founder and general partner at Boldstart, discussing venture capital investing in early-stage AI and enterprise technology startups.
This episode explores how Sophos scales customer success for 600,000 customers in cybersecurity, focusing on AI-driven threat countermeasures and proactive customer engagement strategies.
Jason DeMond joins GTM Fund as partner and head of networks.
The conversation starts with a hard question.
Paul walks Sophie through how ServiceNow’s go-to-market machine works at $10 billion in revenue.
Dan Wright says Armada is building a "new type of cloud company" for the remote edge, where hyperscale data centers do not reach.
Sheila Vashi is Figma's CMO.
This episode explores building technical growth machines and signal-based selling strategies for startups, emphasizing distribution and maximizing pipeline efficiency.
This episode explores how to scale vertical SaaS companies in 2025 by integrating people, product, and go-to-market strategies, with insights from former Procore CRO Dennis Lyandres.
Rick Kelley shares insights on scaling international sales teams, emphasizing strategic market selection, sales operations, cost management, and company culture.