Clearer numbers, steadier ecommerce sales.
The Ecommerce Roadmap is a warm, teaching-led business show for ecommerce founders trying to make sales more predictable. Episodes move between coaching, guest case studies, and tactical walkthroughs on email, launches, traffic, inventory, and revenue habits.
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The Ecommerce Roadmap is a practical business show about making online stores more profitable, more predictable, and less dependent on constant ad spend. It speaks most directly to ecommerce founders who already do the work but still feel unsure about what to fix next. The show is warm, but it does not float above the problem. It stays close to the numbers, the customer list, the launch plan, and the weekly marketing routine.
Recent episodes center on familiar ecommerce stress points. Brandon Love explains how a store can move away from heavy ad reliance by segmenting customers into more useful groups and speaking to them more directly. Bergen Anderson's story looks at the difference between getting help and feeling out of control, especially when ad agency spending creates sales but not enough clarity or profit. Sarah Golden's episode gives the show a creative-business angle, following an artist who built full-time online income through consistency, social media, email, and a willingness to understand the business side. Melissa Davies appears in a traffic-focused walkthrough where store stats become the starting point for deciding whether the right people are reaching a site.
The show's recurring idea is simple: unpredictable sales usually have a cause. That cause may be weak segmentation, a missing launch step, poor lead generation, unclear reports, inventory constraints, or too many scattered tactics competing for attention. The advice tends to pull founders away from dabbling and back toward repeatable systems. Email automations matter. Reports matter. Waitlists matter. Traffic quality matters. So does the habit of choosing one clear next move instead of reacting to every new idea.
The Ecommerce Roadmap works because it pairs encouragement with specificity. It makes space for the emotional reality of running a store, from fear over falling ROAS to frustration in the messy middle, but it keeps returning to concrete levers a founder can inspect and improve. The result is a steady, coaching-oriented show for people who want their ecommerce business to feel less like a guessing game and more like a system they can understand.
Made for: The show is for ecommerce store owners, artists, makers, and creative product founders who want more predictable revenue. It especially suits operators who have some sales but feel stuck, overextended, or too dependent on ads.
What sets it apart: The show grounds strategy in store-owner examples instead of abstract growth talk. Its strength is turning messy sales problems into practical steps around segmentation, email, traffic quality, launches, and repeatable weekly marketing.
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her dat…
Based on 6 episodes we listened to · September 2026
Susan Bradley turns ecommerce results into operating decisions about advertising, email, inventory, financial visibility, and business resilience.
Susan Bradley keeps returning ecommerce growth to a practical question: how can a store owner gain more control over sales? The Ecommerce Roadmap moves between direct instruction and conversations with owners, examining email automations, customer segmentation, ad efficiency,…
One owner's 90% ad-spend cut turns your next marketing panic into a question about customer segments.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A candid e-commerce turnaround ties falling ad returns to a more disciplined way of reaching existing customers.
Brandon Love frames the turnaround around a hard admission: a fair-sized e-commerce business could no longer count on paid ads to stay profitable.
A candid ecommerce case study on ad spend, inventory bottlenecks, and learning to read the numbers.
Expensive ads can drive sales and still leave an ecommerce operator unsure which lever to pull next. This episode follows Bergen Anderson, an artist with a business, from hiring a costly ad agency and carrying a large credit card balance to joining the inner circle and watching…
A practical look at the systems Bradley teaches for making ecommerce revenue more predictable.
Reliable revenue comes through as a structured program for an ecommerce store, rather than a lucky lift in sales. Susan Bradley frames the approach around an eight-week plan with a repeatable weekly marketing strategy, four revenue-producing automations, customized reporting,…
A grounded case study in building an ecommerce business that kept operating when its owner became too ill to work.
The Ecommerce Roadmap frames resilience as a practical operating question: could the business keep selling if the owner became too sick to work?
A candid ecommerce growth story about ad spend, inventory pressure, and learning what the numbers actually mean.
Bergen Anderson's account of building an ecommerce business gives a practical edge to the usual promise of paid acquisition. She had hired an expensive ad agency and saw sales come in, but the growth arrived with a big credit card bill, inventory strain, and metrics she did not…
With weekly sales in place, Louise works with Bradley on what to check in her business finances.
Three months after completing Reliable Revenue, Louise is making sales every week from her jewelry business. In this coaching conversation, Susan Bradley turns her attention to what those sales can tell her. How many customers are new, and how many return?
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Susan Bradley interviews Bergen Anderson, founder of Lillabarn Clothing, who shares her journey from hiring an expensive ad agency that boosted sales but left her feeling out of control to joining the Inner Circle for more sustainable growth.
Susan Bradley coaches Louise McLean of Louise's Jewelry Box, a UK jewelry retailer built after about 20 years in direct sales and two business changes that pushed her onto Shopify.
Lisa Simone turned a public-speaking moment of imposter syndrome into Pearl Spark Pages and its Female Founders Journal.
Brandon Love was under pressure.
Bergen Anderson had already tried a lot.
Artist Sarah Golden shares how she built a full-time income selling her art online without ads, using organic social media and email strategies.
Susan Bradley teaches a waitlist launch strategy to double product launch results for ecommerce store owners.
Susan Bradley shares the simple habits that differentiate successful eCommerce store owners from those who feel stuck and overwhelmed.
Susan Bradley discusses why eCommerce store owners often feel stuck in the 'messy middle' despite doing all the right things, and hints at the real reason sales are unpredictable.
This episode teaches store owners a 5-step process to determine if they have the right traffic coming to their website, using a real example with Melissa Davies.
Host Susan Bradley of The Ecommerce Roadmap answers listener questions about Reliable Revenue, her eight-week email marketing program for ecommerce store owners priced at $1,797 (or 25% of that for returning alumni).
Susan Bradley of The Ecommerce Roadmap interviews Sam Gilhooly, founder of Magnetics (a UK-based magnetic therapy products company for horses and dogs), who was bedridden for 17 months with Lyme disease from June 2019 and whose automated ecommerce business continued paying her a salary throughout.
On The Ecommerce Roadmap, Susan Bradley reviews Jen Gaycheck's crystal-bracelet store after an October loss made Jen question whether to continue.
Susan Bradley coaches Haley Rose on doubling her Shopify sales, sharing actionable strategies for eCommerce growth.
An Inner Circle member shares her repeatable, scalable, and profitable marketing strategy that generates weekly income for her eCommerce business.
Susan Bradley and Melissa Davies discuss top strategic moves for scaling an ecommerce business sustainably without borrowing money or risking financial stress.