The Contractor Fight with Tom Reber

Tom Reber

6 episodes listed below

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Blunt coaching on turning contracting work into actual profit.

The gist

The Contractor Fight with Tom Reber treats the trades as a business problem: selling the job, setting boundaries, filling the schedule and turning long hours into profit. It mixes heated solo talks with loose, joking conversations between Tim and Derek.

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About The Contractor Fight with Tom Reber

The Contractor Fight with Tom Reber is a business-coaching show for the trades, and it starts from a blunt premise. Contractors are not short on work ethic. If hard work were enough, the argument goes, nobody would be stuck at the same revenue for three years running and wondering how to reach a million. Instead, the show pushes systems, processes, higher standards and discipline, plus the nerve to do the uncomfortable thing that is already known to be necessary. Episodes come in two broad shapes. The solo episodes are direct and heated. A single speaker calls the audience 'fighters' and names the habits that wear contractors down. One solo episode about busy-season boundaries lists those habits in detail: saying yes to every job, letting customers set the schedule, taking calls at dinner, underpricing to keep work moving, and promising timelines that leave the crew scrambling. Its verdict sticks: busy is not bankable, exhaustion is not a badge of honor, and a business run that way is really a job with overhead. The conversation episodes feel different. Tim and Derek trade jokes, weather reports and personal ribbing on their way to a point, and the digressions are part of the appeal. In one, Tim describes a warm spell bringing in calls while more than a foot of snow still sits outside his door. He has three jobs booked, and going by past years in Jobber, construction usually starts in June. He describes his role as selling to fill the schedule so that Sean can produce the work. Another conversation turns to sales psychology: people buy to gain pleasure or escape pain, and the real motive comes out when the contractor listens far more than they talk. Derek calls this the 70/30 rule. Customer experience gets its own conversation, and the case made there is simple: treating people right brings good employees, happy customers and a happier owner. Marketing gets the same practical treatment. An episode on the Google Business Profile calls it a free local lead source and compares it to a job sign planted in front of ready buyers. It also suggests putting 90 minutes into the profile. The first of the episode's 'deadly sins' is an incomplete or inconsistent profile, such as a business name that does not match the website. Several episodes include a plug for a free course called The Contractor's Code to Finally Cracking a Million Bucks, and at least one carries a sponsor read. The language is rough, with frequent swearing and some crude humor. Underneath it all is a steady, practical message about running a contracting company that stops taking over its owner's evenings and family time.

Made for: Suits a contractor or trades business owner who is busy but not profitable and responds better to blunt pushback than to gentle advice. It also fits someone who wants practical sales and local-marketing tactics mixed with loose, joking banter.

What sets it apart: It pairs heated solo talks with rambling, jokey two-person conversations. Both formats stay tied to the specific problems of a contracting company: booking jobs, setting boundaries in busy season, finding the customer's motive and showing up in local search.

In their own words

Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.

Sales conversations and customer motiveListening over pitching: the 70/30 ruleBoundaries and busy-season burnoutDiscipline, systems and executionProfit versus busyworkCustomer experience and treating people rightGoogle Business Profile and local leadsScheduling and filling the pipeline

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Episodes

  1. 1

    TCF1117: Stop Selling Projects. Start Finding Motive.

    The Contractor Fight with Tom Reber examines how contractors can identify a client’s motive before selling a project.

    Apr 16, 2026·17m·1 clip
  2. 2

    TCF1116: Commitment is the Only Way to Win

    A motivational talk urging contractors to stop avoiding hard tasks and commit to disciplined execution to grow their business.

    Apr 13, 2026·17m·1 clip
  3. 3

    TCF1115: Your Customer Experience is a Dumpster Fire

    Hidden gem

    The Contractor Fight with Tom Reber examines customer experience through Tim Reber's seven-day Caribbean cruise on Virgin.

    Apr 9, 2026·21m·1 clip
  4. 4

    TCF1114: Set Boundaries Now, or Summer Will Crush You

    A contractor coach warns that failing to set boundaries before summer leads to burnout, financial loss, and a business that owns your life.

    Apr 6, 2026·10m
  5. 5

    TCF1113: High Profits, or Busy Work?

    Contractors discuss seasonal scheduling challenges and sales strategies for scaling a construction business.

    Apr 2, 2026·18m·1 clip
  6. 6

    TCF1112: Google Business Profile: Your #1 Lead Weapon

    This episode explains why a Google Business Profile is the most powerful free lead source for local service businesses and how to optimize it.

    Mar 30, 2026·10m