Parakeeto, Marcel Petitpas
235 episodes listed below
Agency profit, explained through operations.
The Agency Profit Podcast treats agency profitability as an operating problem, not a slogan. Episodes move through pricing, delivery, capacity, AI, handoffs, and founder bottlenecks with a steady preference for useful specifics.
PRESS PLAY
The Agency Profit Podcast is a measured business show about the operating reality behind agency profitability. It is not mainly about landing more clients. The focus is what happens after demand exists: how work is priced, handed off, delivered, measured, staffed, documented, and eventually made resilient enough to scale or sell. The conversations are practical without being shallow. A topic such as charging for account and project management time is treated as a real agency problem, with client perception, invoice structure, and delivery economics all in view. A discussion of sales-to-delivery handoffs becomes a look at client work, missing context, and the operational drag that shows up once the deal is signed. The show is comfortable with detail. It spends time on capacity, utilization, agency gross income, positioning, AI automation, white-label delivery, SOPs, and acquisitions. The tone is steady and analytical. Episodes often move from a founder story or a client pattern into a broader operating principle that an agency owner can test inside their own firm. It also has a notable ethical thread. Profit is presented as necessary, but not as permission to recreate the exhausting agency cultures many founders are trying to escape. The show repeatedly connects better margins with calmer delivery, clearer boundaries, and less reliance on evenings and weekends from the team. Guests bring experience from agency management, operations consulting, AI-enabled service delivery, ADHD-friendly systems, and M&A. The host presence is explanatory, but the format remains conversational and guest-led. It suits listeners who want serious agency management talk without chest-thumping or vague inspiration. The best episodes feel like a working session for people who already know the pain points and want language, models, and next steps. Growth is treated as something to engineer carefully. Profit is the entry point, but sustainable agency design is the larger subject.
Made for: Agency owners, operators, consultants, and service-business leaders who already understand client work and want stronger margins, cleaner delivery, and fewer founder bottlenecks.
What sets it apart: The show connects financial performance to the daily operating system of an agency. It treats profitability, pricing, handoffs, SOPs, AI, and team sustainability as one connected management problem.
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires...
Based on 5 episodes we listened to · September 2026
It connects agency finance to the operational choices that determine cash flow, resilience, sustainable growth and eventual sale value.
The Agency Profit Podcast treats an agency as an operating system, with Marcel Petipoff questioning guests about the decisions behind its numbers.
Cash flow gets separated from profit before your bank balance starts lying to you.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
Agency growth is treated as an operations problem, with acquisitions, risk checks, and calendar time tied to profit and enterprise value.
The episode treats agency growth as a practical operating problem, not a trophy chase. Marcel Petipoff and the guest make the case that acquisitions can lift profit and enterprise value, but only when founders face the risks head on and work through them in order.
A steady discussion of what profitability should unlock for agencies, teams, and clients.
Marcel Petipoff and Kristen use the conversation to work through a quieter question: what profitability is for once the money pressure eases. The argument stays focused on outcomes that matter on the ground, like better client results, a business that can actually hold together,…
A grounded look at agency resilience, with strategy tied to real operational tradeoffs.
Brent Weaver's path from YouGurus to E2M gives the episode a grounded frame, and Marcel keeps steering it back to the choices agencies can actually make. The conversation works best when it stays on speed, quality, cost, and certainty.
A practical look at agency M&A, fund math, and the tradeoffs behind a liquidity event.
The episode takes a clear look at agency M&A and the appeal of a transaction that can create liquidity while letting owners keep shaping the business.
Getting paid faster can improve cash timing without improving true profitability.
Cash flow is the center of this segment, but the real point is sharper: getting paid sooner does not make a business more profitable. Marcel Petipoff and Carson Pierce lay out the gap between cash in the bank, accrual reality, and the earnings that come from the work itself.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.
Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.
Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Buyers make better sellers.
Marcel Petipoff brings Kristen Kelly back to the Agency Profit Podcast for a conversation about what profitability is actually for.
Marcel Petipoff sits down with Brent Weaver to talk about agency operations and what stays steady during change.
The host Marcel Petipoff interviews Carson Pierce about Parakeeto's public journey to refine their company positioning and the lessons learned from engaging their audience for feedback.
This episode features an interview with Drew McLellan, founder of Agency Management Institute, discussing how agencies can achieve profitability at any size through operational improvements and financial frameworks.
Marcel Petitpas and Carson Pierce discuss whether agencies should charge clients for account and project management time.
Marcel Petitpas interviews Skye Watterson about documentation and standard operating procedures for agency owners, with insights from working with ADHD entrepreneurs.
Host Marcel Petitpas interviews Kristen Kelly about improving agency profitability, focusing on the handoff from sales to delivery and using tools like Notion.
Host Marcel Petitpas interviews legal expert Sharon Torek about agency operations and profitability.
Host Marcel Petitpas interviews agency owner Kristen Kelly about a client case study on improving agency profitability through operational metrics.
Marcel Petipoff sits down with M&A expert Todd Tasky.
Marcel Petipoff welcomes Carson Pierce back for another conversation about agency operations.
Host Marcel Petitpas interviews agency experts on improving profitability and operational efficiency.
Marcel Petitpas and Kristen Kelly discuss the differences between hiring a fractional COO and implementing operational intelligence for growing agencies.
Host Marcel Petitpas interviews Michael Zipursky about building a successful consulting firm and scaling revenue.
Host Marcel Petitpas interviews Carson Pierce about tools for time tracking and project management in agencies.
Marcel Petitpas interviews John Morris, CEO of Fiscal Advocate, about managing the financial aspect of a digital agency.
Host Marcel Petitpas interviews Kristen Kelly about the importance of time tracking for agency profitability and efficiency.
Host Marcel Petitpas interviews FinOps expert Rich Brett about revenue recognition for digital and creative agencies.
Marcel Petitpas interviews Kristen Kelly about different forecasting methods for creative agencies, focusing on bottom-up vs top-down approaches.
Host Marcel Petitpas interviews Mandy Ellefson about implementing known strategies to improve agency profitability.
Host Marcel Petitpas interviews Kristen Kelly about the specifics of how Parakeeto helps agencies measure and improve profitability through operational metrics and processes.
Interview with Tiffany Kemp about legal nuances in agency-client contracting to improve profitability.
Marcel Petitpas discusses a pricing formula and framework for choosing the best pricing model for agency work.
Host Marcel Petitpas interviews author Mike Michalowicz about entrepreneurship and profitability strategies for agency owners.
Marcel Petitpas discusses mastering three key levers to improve agency profitability, using an excerpt from a talk at the All In Agency Summit.
Host Marcel Petitpas interviews agency coach John Meyer about his product ladder framework and strategies for building a profitable agency.
This episode features an interview with Carson Pierce discussing strategies for downsizing an agency amid economic uncertainty and changing market conditions.
This episode features an interview with certified financial planner Jason Peck, who discusses personal finance and wealth-building strategies specifically tailored for creative and professional services agency owners.
Host Marcel Petipoff interviews profitability consultant Carson Pierce about his experience transitioning from a subject matter expert to a business owner, starting with his story of running a daycare.
This episode features an interview with marketing strategist Mari-Liis Vaher discussing her five-step framework for building trust in marketing to improve client retention and prove value in agency operations.
This episode explores the shift in agency business models from in-house teams to a core leadership group with contracted work, based on trends observed in client audits.