STARTUP or SHUTUP! : Startup Playbook for Founders & Creators

Colin Fraley | Founder & Startup Playbook Coach

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In their own words

Business growth and go-to-market strategies for creators, startup founders, and indie builders. STARTUP or SHUTUP! is the zero-fluff entrepreneurship podcast where host Colin Fraley trades highlight reels for real playbooks: how guests found their first customers and fans, validated product-market fit (PMF), built repeatable go-to-market (GTM) motions, and scaled revenue without the guru noise.Each episode breaks down what actually worked—customer acquisition, audience growth, pricing and packaging, sales systems, partnerships, sponsorships, community funding, and launching offers that convert. You’ll hear the wins, the face-plants, and the “SHUTUP!” moment when the strategy clicks and momen…

As heard by us

Based on 5 episodes we listened to · September 2026

Founder interviews turn business growth into specific decisions about demand, delegation, marketing, timing, and the productive use of limited resources.

Colin Fraley builds interviews around the decisions that turn an idea into an operating business. Guests range from investor Andrew Ackerman to Sproutwise founder Abby Gates, NBN Nails owner Nasjali Cruz, serial entrepreneur Rob Finlay, and paid-community builder Carol Tice.

Read our full review in PlayNext →

Why you'd press play

A nail salon's booking calendar meets an investor's "why now" test, if your business curiosity runs that wide.

Press play if you want

  • a nail owner's account of how Instagram posts and school flyers brought in bookings
  • an investor's "why now" filter to test against your own pitch
Read the full recommendation in PlayNext →

Talks about

Best episodes of STARTUP or SHUTUP! : Startup Playbook for Founders & Creators

Short reviews from the PlayNext desk, based on the episodes we processed.

How to Become an Investor | Andrew Ackerman

A grounded founder-to-investor conversation with useful filters and little gloss.

Andrew Ackerman's conversation reads as a practical guide to how an early-stage investor weighs founders and ideas. His experience as both founder and investor gives the discussion weight, especially when he explains why timing matters, how cold email can work, and how to tell…

How to Be a Serial Entrepreneur | Rob Finlay

A founder conversation about leverage, legacy, and starting again.

Rob Finley comes across as a founder shaped by more than 25 years of building and exiting companies, with family entrepreneurship and debt optimization giving the story its spine.

How to Build a Paid Community | Fired to Entrepreneur | Carol Tice

A firing becomes a practical lesson in delegation, scale, and founder freedom.

Carol Tice's path is presented as a case study in what a firing can become: a reset with business upside. The episode follows her from business journalism into entrepreneurship, then into a paid community for freelance writers that grew to 1,500 members and later sold for…

Podcasts like STARTUP or SHUTUP! : Startup Playbook for Founders & Creators

  • Startups For the Rest of UsRob Walling

    Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.

  • Work From AnywhereAbbey Ashley

    Abbey Ashley's playbook for turning your job skills into a virtual assistant business.

  • NavalNaval

    Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.

  • The SaaS Revolution ShowThe SaaS Revolution Show, Alex Theuma

    Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.

  • How I Built This with Guy RazGuy Raz | Wondery

    Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.

  • Without FailGimlet

    Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.

Episodes

  1. 1

    How to Become an Investor | Andrew Ackerman

    Hidden gem

    Andrew Ackerman traces the path from founder to investor with the show’s usual mix of curiosity and practical questions.

    ·1h 59m·5 clips
  2. 2

    How to Start a Fractional Human Resource Startup | Sproutwise | Abby Gates

    Abby Gates, founder of Sproutwise, discusses her journey from HR roles at fast-growth tech companies to starting a fractional HR startup.

    ·1h 54m·5 clips
  3. 3

    How to Start a Nail Business in Chicago | NBN Nails | Owner Nasjali Cruz

    Hidden gem

    Najali Cruz, 20, owns NBN Nails in Lakeview, Chicago, and says she opened the salon at 18 while still connected to the high school across the street.

    ·1h 35m·5 clips
  4. 4

    How to Be a Serial Entrepreneur | Rob Finlay

    Rob walks through the path that pulled him into entrepreneurship.

    ·1h 43m·3 clips
  5. 5

    How to Build a Paid Community | Fired to Entrepreneur | Carol Tice

    Carol Tice shares her journey from being fired as a journalist to building and selling Freelance Writers Den, a 1,500-member paid community.

    ·1h 42m·5 clips
  6. 6

    Empathy is Best for Business

    A founder discusses the importance of cultivating empathy for understanding customers, investors, and employees.

    Mar 26, 2026·1m
  7. 7

    How to Make Money with Carol Tice

    Host Colin Fraley interviews a guest about their 'shut up moment'—a time they were told to give up but persisted, discussing ageism in online business and the decision to keep going.

    Feb 21, 2026·4m
  8. 8

    Nail Salon Rapid Fire!

    A rapid-fire Q&A session about nail art preferences, techniques, and trends.

    Feb 13, 2026·3m
  9. 9

    How to Use Instagram to Grow Business

    A nail salon owner discusses how Instagram marketing drives bookings and customer engagement.

    Feb 10, 2026·4m
  10. 10

    How to Pivot from Real Estate to Launching a Tech Company | Offa | Ken Barton

    Ken Barton turns a real estate headache into a tech idea.

    Oct 1, 2025·32m·2 clips
  11. 11

    How to Start a Virtual Executive Assistant Agency | Renee Hastings

    Hidden gem

    Renee Hastings starts with family.

    Sep 9, 2025·1h 19m·2 clips
  12. 12

    How to Start a Public Relations Company | Melissa Jackson

    Aug 26, 2025·1h 2m
  13. 13

    How to Start a Nightlife Production Company in Chicago | Luxeria Productions | Dinora Alvarez

    Host Colin interviews Denora, co-founder of Luxeria Productions, about her journey as a trans Latina entrepreneur and building a nightlife community in Chicago.

    Aug 13, 2025·1h 7m
  14. 14

    How to Become a Travel Agent & Build a Travel Tour Company | Chubbit & Vyvem | Vincent Wong

    Host Colin Fraley interviews travel entrepreneur Vincent Wong about turning a passion for travel into a business and building global impact.

    Jul 29, 2025·49m
  15. 15

    How to Become a DJ, Play for Beyonce, & Spin for Boiler Room | DJ CoolMomWallace

    Jul 15, 2025·1h 32m
  16. 16

    How to Go Viral on TikTok | Marissa Wilkenson

    Host Colin Fraley interviews creator Marissa about her journey from pain to building a healing community on TikTok.

    Jul 14, 2025·39m
  17. 17

    Marissa- From Quincy Girl to TikTok Healer & Author

    Jul 4, 2025·39m
  18. 18

    Marissa- From Quincy Girl to TikTok Healer & Author

    Jul 1, 2025·39m
  19. 19

    How to Become a Super Star Content Creator After Being a Public Servant | Milo

    Host Colin Fraley interviews Milo, a former politician turned content creator, about his pivot from public service to building a brand and business through authenticity and community.

    Jun 17, 2025·29m
  20. 20

    How to Start a Podcast | Poison Touch Advice Hour Podcast | Jay Munoz

    Host Colin Fraley interviews Jay Munoz about how to start a podcast, covering background, motivation, and practical advice for beginners.

    Jun 3, 2025·24m