Spirits stories with room to wander.
Show de Vie Podcast treats the spirits business as a people business first. Conversations move from agave, lab work, brand stories, and hospitality into family history, music, language, parenthood, and the odd pop-culture detour.
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Show de Vie Podcast is a spirits-world interview show with a restless, human center. It spends a lot of time around tequila, mezcal, whiskey, restaurants, hospitality, and brand-building, but it rarely stays in one lane for long. The conversations are grounded in bottles and producers. Then they drift toward family, music, language, travel, identity, illness, memory, and the strange timing that can shape a career. David Rodriguez's Patrón episode puts process in the foreground, from agave authenticity to lab technology to the pride of teaching people how tequila is made. Santos Serfaty's Zancudo Mezcal conversation turns a brand story into something wider, touching Mexico City, Tel Aviv, partnership with the Morales family, mosquitoes, fermentation, and the underrated forces behind agave culture. Alice Carroll's Fox's Boat Whiskey appearance brings campaign work, women in whiskey, Irish language, and the feeling of releasing a story at the right moment. Glenn Boiles' episode sounds looser and more road-worn, moving through fatherhood, hospitality, Austin Wine Merchant, Portland, Back Bar Project, mezcal, and punk-rock memory. Cesar Garcia's story begins with a serious medical incident and bends toward land, producers, quality control, family, and legacy. Cristina Allen's Volans Tequila conversation ties Guadalajara, motherhood, live sound, rock music, karaoke, tradition, and the leap of starting a tequila brand. John Melvin's episode connects Austin, France, family meals, math, finance, Montagave, Good Juice, and a wedding project that became a business. Pedro Camarena's appearance adds lineage, family partnership, Tequila Primo, and the emotional pull of a name. The show has a brisk, casual pace. It is industry-literate without sounding sealed off from ordinary life. Technical details matter here, but they usually serve a story about why someone cares. The best moments come when a guest starts explaining process and the conversation reveals pride, humor, or stubborn belief underneath it. It suits listeners who like spirits culture with some mess around the edges. There is warmth, teasing, and a lot of room for digression. The result is less like a trade interview and more like an ongoing oral history of the craft spirits people passing through Austin, Mexico, bars, festivals, and hotel-room conversations.
Made for: Best for craft spirits listeners who care about tequila, mezcal, whiskey, hospitality, and the personal stories behind brands. It also suits people who like warm interviews that let culture, family, music, and travel share space with process.
What sets it apart: Show de Vie Podcast stands apart by treating spirits interviews as character studies, not brand showcases. The bottles matter, but the show keeps returning to origin stories, working lives, relationships, and the lived texture around the industry.
Life, limbs, booze, and personalities. SDV explores the liquor industry from both sides of the bar by interviewing the greatest personalities in the game. Although sometimes diverging into film, music, and non-booze topics, SDV is just about people with great stories. Sip, sit back, and enjoy.
Based on 6 episodes we listened to · September 2026
Mike G reveals how spirits brands grow from personal histories, production partnerships and the decisions made behind each bottle.
Show de Vie Podcast follows the people behind whiskey, tequila and mezcal businesses, using career histories and personal loyalties to explain how brands take shape.
A tequila founder's Pantera karaoke habit is your cue: Mike G follows the person behind the bottle.
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Short reviews from the PlayNext desk, based on the episodes we processed.
David Rodriguez brings tequila production, authentication, education, and Patron's employee culture into view.
Patron's tequila operation takes shape through its people, methods, and shared pride. Maestro Tequilero David Rodriguez explains how laboratory technology can identify the sugar used in tequila and help confirm whether it was made from agave.
A personable brand story shaped by producer partnership, cultural fit and a mosquito-inspired name.
Zancudo Mezcal's story is most engaging when it stays close to the choices behind the brand. Santo Serfati describes why Austin and San Antonio, with their cultural mix, felt right, how his relationship with the Morales family took shape, and why the people making the mezcal…
A whiskey campaign uses missing product to make a pointed case for who belongs in the category.
Alice Carroll, co-founder of Fox's Boat Whiskey, brings a clear visual hook to a familiar category problem: a promotional bottle with 40 percent of the whiskey missing.
A personal tequila brand story shaped by family memory, Mexican tradition, motherhood, and rock music.
Volans Tequila lands as a story of inheritance, instinct, and personal attachment. Christina Allen connects the brand to the traditionally made tequila she loved in Mexico, a Guadalajara wedding 18 years ago, and the memory of her father's close friend, whose Herencia Mexicana…
A founder's move from math and trading into agave spirits becomes a grounded story about family, timing, and a wedding project that caught on.
John Melvin's path into agave spirits begins with math at UT, an interest in wine and spirits, and a stretch in trading and business. After about 10 years, he saw that career as something he did not want to keep doing forever, and started looking for work that felt more…
A mezcal-focused founder story linking a sold supplement company, Oaxaca, and a Texas launch.
Reed Spear's path from a small bootstrap online nutritional-supplement company to Cuento Cuentos Mezcal gives this episode its clearest shape.
Ryan Perry links whiskey, mindfulness, relationships, and leadership in a grounded case for making decisions.
Ryan Perry's conversation with Mike G frames entrepreneurship less as a highlight reel than as a daily practice of choosing, connecting, and accepting what follows.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Mike B interviews Guillermo Erickson Sauza in the Fortaleza cave about life, business, and tequila.
Mike G interviews Ryan Perry, master blender for Heaven's Door whiskey, in a personal conversation that diverges from typical brand talks.
Mike G interviews Reed Spear, founder of Cuento Cuentos Mezcal, about his journey launching the brand in Texas.
Mike G introduces a conversation with Jacob Jacquez about the changing world of sotol, addressing accusations of cultural appropriation and colonization.
Mike G interviews master mixologist Collin De Laval about mezcal, tequila, hardcore music, and authentic agave spirits.
Mike G interviews Ansley Coale, founder of Craft Distillers, about his impact on the distilling industry and his life philosophy at age 80.
Francisco Terrazas, now at Raíses Imports and the Tequila Interchange Project, says "if somebody says they are a sustainable brand, it's not true." He cites a 10-to-1 water-to-spirit ratio and a producer, Ana of Xenekantan, who cut output from 1,500 to 1,000 liters in one year to protect water resources.
Mike G starts personally.
Mike G opens Show to V after spotting Zancudo Mezcal at La Mezca with Kellen from Sip Agave and bringing Santos Serfaty into a South by Southwest conversation in Austin.
Show de Vie Podcast ep.
Mike G interviews Glenn Boiles about his life in the hospitality industry, fatherhood, and their shared love of mescal.
Cesar Garcia shares his journey from a heart attack to founding Punti Aguro mescal, driven by a desire to return to the land.
Cristina Allen traces Volans Tequila, live sound work, and her move from Guadalajara to Los Angeles through music, tequila, and family.
John Melvin connects Montagave, Good Juice, and a multi-generational family culture rooted in Austin, Texas and Brest, Brittany.
Mike G interviews Pedro Camarena about his new tequila brand Primo and the family history behind it.