Shifter

Shifter is a business interview show for people who care about how companies are actually made. It is brisk, practical, and usually centered on one guest, though some episodes become broader panel conversations. The show is strongest when it starts with a concrete story and lets the business lesson emerge from there. FotMob begins with football scores, bad mobile networks, Java applications, and the need to follow a match from abroad. From there, the conversation turns into retention, influencers, Sidemen, Wembley, downloads, and why organic users behave differently from paid users. Recharge Health starts with a difficult public-support process and moves into crowdfunding, product validation, R&D, production in Thailand, and the risk of building hardware on small budgets. McKinsey Digital brings a more structured strategy frame, with ecosystems, data collection, product roadmaps, partnerships, and go-to-market thinking. Thomas Nilsen’s episode shifts into investing temperament, simple models, limits of judgment, and the value of companies that have already proved they can make money. The AI versus SaaS panel is more live and unsettled. Sindre Håland, Julia Petrischun Thuen, and Trygve Karper debate AI-first software, pricing, competition, and what happens when application-building gets easier. The show also reaches into sports and entertainment business through Mats André Kristiansen, Magnus Carlsen, Oda, Take, Take, Take, cap tables, incentives, and the shape of a new chess experience. Shifter’s style is not heavily polished. Questions can be blunt, follow-ups can be quick, and the talk often loops back to clarify a number or assumption. That roughness is part of the value. It keeps the conversations close to the decisions founders, investors, and operators actually face. The result is a grounded business show about ambition, tradeoffs, timing, and execution.