Podcast business advice with the edges left on.
She Podcasts turns podcasting advice into a lively working conversation between Jessica Kupferman and Elsie Escobar. The show moves from marketing benchmarks and AI show notes to capture cards, Threads, live events, gift guides, and the small chaos around making media.
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She Podcasts is a podcast-business show with the neatness sanded off. Jessica Kupferman and Elsie Escobar talk about podcasting the way working podcasters often experience it: part strategy, part tech support, part friendship, part calendar problem. The advice is real. The route to it is rarely straight. A conversation about audience growth can turn into a debate over marketing proficiency, then into a closer look at download benchmarks and what those numbers actually mean for smaller shows. A gift-guide episode can become a surprisingly useful survey of video tools, capture cards, cameras, apps, lip products, productivity habits, and what is worth paying for. The show likes a tangent. It also knows how to land one. Recent episodes spend serious time on AI-assisted podcast production, including show notes, transcripts, social posts, newsletter drafts, and custom prompts. The enthusiasm is measured by caution. AI may get a creator most of the way to a finished asset, but the show keeps insisting that copy-paste automation is not enough. That same practical skepticism runs through the marketing talk. Podcasters are not treated as naturally fluent marketers just because they know how to make a show about ghosts or anything else. Marketing is a skill. So is choosing a workflow that can survive a real week. The gear segments work because they explain why something matters, not just what it costs. A capture card becomes less abstract when it is framed as the missing link between a better camera and a computer that can actually use the signal. Social-platform talk has the same lived quality, especially around Threads, scheduling limits, notifications, and the difference between personal use and business-scale posting. The long-running friendship gives the show its momentum. Jessica Kupferman and Elsie Escobar interrupt, tease, correct, double back, and keep going. That looseness is the point. She Podcasts suits creators who want the business of podcasting discussed by people who are still inside the work, not floating above it.
Made for: Best for independent podcasters, creator-business owners, and media people who want practical guidance without a polished seminar tone. It especially suits listeners who enjoy advice delivered through banter, examples, and honest workflow talk.
What sets it apart: The show turns podcast operations into a candid, high-energy conversation instead of a tidy lesson plan. Its edge comes from mixing tactical details about marketing, AI, gear, and events with the lived realities of making shows around real schedules and real messes.
If you're looking for *quick* and succinct tips on how to podcast, grow your audience, and monetize your show this is NOT the show for you. Will you get all that from this show? Absolutely! And a lot more, but not in way you expect. This show is a personality driven show hosted by powerhouses and podcasting industry experts Jessica Kupferman and Elsie Escobar (supported by their producer John.) They will give you insightful, wise, expert advice about all aspects about the podcasting industry, from advertising and sponsorships, to the latest and greatest microphones and workflows, to how the podcasting industry is failing and thriving. You will also get the reality of what it takes to podcast…
Based on 6 episodes we listened to · September 2026
She Podcasts makes podcast operations legible through candid tests of marketing data, production tools, platform demands, and delegation.
Jessica Kupferman and Elsie Escobar treat podcasting as an operating business shaped by tools, platforms, promotion, and the realities of producing work together.
An escaped goat precedes Threads talk; Jessica Kupferman and Elsie Escobar reward your appetite for detours.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A candid look at podcast marketing habits, audience growth, and the limits of benchmark data.
She Podcasts episode 413 looks at podcast marketing through behavior: time spent, consistency, and the skills that may help an audience grow. Jessica Kupferman and Elsie Escobar start with an easy exchange about a vintage She Podcasts shirt and logo design, then move into survey…
A practical take on where AI speeds up podcast production and where human editing still matters.
She Podcasts episode 412 treats an AI workflow less as a magic trick than as a production assistant with limits. Jessica Kupferman and Elsie Escobar show how it can draft show notes, discussion questions, social posts, a newsletter, and thread ideas quickly, while making clear…
A practical gift-guide episode turns a $399 video tool into a clear test of bundled value.
PlayNext frames episode 411 of She Podcasts around a practical buying question: when podcasting moves into video, which tools are worth paying for, and which small comforts belong on a favorite-things list.
A podcast marketing discussion turns AI into a practical question about retention and the work that should stay human.
Podcast marketing opens onto a tougher AI question: how much can be automated before learning, judgment and original effort begin to thin out?
A candid podcast-business check-in where real-time social strategy meets everyday disruption.
She Podcasts uses a goats-are-out interruption as a practical entry point into the less tidy side of podcast promotion and business social media.
A 400th-episode milestone becomes a candid look at creative labor, delegation, and building a workable business model.
She Podcasts marks its 400th episode by looking back at the work that kept the show moving and the business instincts that shaped what it became.
A practical podcasting gift guide where the Pivo turns camera movement into a clear workflow idea.
A podcasting gift guide turns into a grounded look at gear that can make a creator's setup feel more workable. Jessica Kupferman and Elsie Escobar talk through camera settings that move focus between a presenter and an object, with Jessica showing how the Pivo camera holder can…
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Hosts Jessica Kupferman and Elsie Escobar discuss podcasting industry insights and personal updates.
Jessica and guest host Sherlock discuss the metaverse, new microphones, and tech gadgets while giving podcasting advice.
The hosts discuss the year in review for podcasting, including industry trends and personal reflections, while promoting a job sponsorship service.
Jessica Kupferman and Elsie Escobar host their annual holiday gift guide episode on She Podcasts Live.
Jessica Kupferman and Elsie Escobar celebrate the 400th episode of She Podcasts by reflecting on their decade-long journey.
Episode 413 opens with travel-ad whiplash, then slips into shirt banter before the hosts get to the useful mess.
Jessica Kupferman shows Cast Magic at shepodcast.com/castmagic, where one upload can produce transcripts, titles, keywords, newsletters, and social posts.
Jess Kofferman and Elsie Escobar make She Podcasts 411 into a 2023 favorite-things episode, splitting the picks between podcasting gear, beauty products, and home items.
She Podcasts episode 410, We're Chatting and GPTing, centers on Elsie Escobar and Jess discussing Zoom AI, podcast marketing, and creator workflow tools.
She Podcasts episode 409 opens with Elsie Escobar describing how two uncastrated goats escaped, including Pine ramming a tree and a pet sitter being chased to her car.
The hosts discuss gift guides and shopping on Cyber Monday, sharing personal Thanksgiving stories and transitioning into holiday-themed content.