Selling Greenville

Selling Greenville is a housing show about Greenville, South Carolina, hosted by Stan, a local realtor, and it rarely strays far from one question: what does this mean here? The answer usually comes after a detour. Stan thinks aloud, backs up, apologizes for a stumble and piles on context before he gets to the point, so episodes sound more like shop talk than a polished briefing. He will even admit when an episode is one of his least prepared. That looseness sits on top of specific material. In 'Overprice It, Pay for It', he works the math on a lending cap that limits how much a seller can put toward a buyer's closing costs, using a house near Greenville's average purchase price. The picture he paints is of sellers cutting their list price and then covering nearly all of the buyer's closing costs as well. Market-stats episodes, which the host describes as a monthly routine, go line by line through measures like new listings and compare figures with the year before. In 'Greenville Market Stats Just Broke a 10-Year Trend', he screen-shares the charts and points out that the video version is the one to watch for them. His call on rentals is plain: soft from a landlord's side, and nothing like 2020 through 2022. That episode exists, he explains, because the question kept coming up in his conversations. Growth is another thread, and not always a comfortable one. 'Greenville Got Discovered… and Locals Aren’t Happy' covers the several hundred million dollars headed into the arena locals call the Well, county council's reluctance to help pay for it and the price of a sandwich there. Stan says he sees the funding question both ways. He ends hopeful, saying the attention is good for the city as long as the planning is in place. Politics gets the same local lens. 'Politics, Insurance, and War—What It Means for Real Estate' goes from a South Carolina Association of Realtors conference in Columbia to the war in Iran, separating what is already affecting real estate from what only might. The tone stays warm, not combative. There is a personal side as well: 'Reviewing 2025 Predictions and What Stan Got Right' is a Christmas episode, recorded in an ugly sweater of Santa riding a T-Rex, with an offer of a drink for anyone listening on Christmas Eve or Christmas Day. The show is also open about being a working realtor's shop window, with contact details up front and some sign-offs that pitch his services directly. With a deep back catalog to choose from, the market-stats episodes are a sensible place to start, because they show the method most clearly: a number, a comparison, and what it means for someone about to buy or sell.