Sales advice built around fit and outcomes.
Same Side Selling Podcast is a business show about selling without racing to commoditize the offer. Ian Altman uses coaching examples, client stories, and guest interviews to connect sales tactics with fit, impact, and results.
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Same Side Selling Podcast approaches sales as a practical alignment problem. The point is not to win a prospect at any cost. The point is to find fit, define impact, and protect the value of the work being sold. Ian Altman leads the show with a steady, conversational style that sounds closer to a live coaching session than a polished keynote. He asks direct questions. Then he keeps pressing until the business consequence is clear.
Recent episodes show the range. A solo episode on procurement challenges sellers to stop accepting every buyer demand as non-negotiable, especially when line-item pricing and cost disclosure turn the offer into a commodity. Another episode argues that sales role-play is not optional practice; it is the lower-risk place to make mistakes before a client meeting. The advice is blunt, but the target is useful behavior, not theatrics.
Guest conversations add case studies and adjacent business lessons. Solar Insure appears as an example of execution, shared language, and positioning during growth. Susan Thomas talks through integrated communications, realistic media outcomes, and why cheaper campaigns can cost more when they miss the result. Luis Derechin brings a framework for making offshore and remote teams work, with attention to talent selection, onboarding, support, performance, pricing, and scale. Rod Neuschwander connects leadership, grief, and operational clarity after a company loses a central figure. Neen James frames luxury-level client experience as a sales and relationship tool. Michael Bungay Stanier brings the conversation back to working relationships and the difficulty of collaborating with almost anyone.
The show’s strength is its habit of turning broad strategy into a specific conversation a seller might actually have. It likes examples. It likes outcomes. It also keeps asking whether the customer, the organization, and the individual buyer are aligned. For sales professionals, founders, consultants, and revenue leaders, that makes it a useful check against both desperation and overconfidence.
Made for: For sellers, founders, consultants, and revenue leaders who handle complex client conversations. It suits listeners who want practical language for pricing, positioning, objections, and relationship-driven growth.
What sets it apart: The show stands out by treating sales advice as an operating discipline, not a stack of closing tricks. It repeatedly tests ideas against real coaching moments, client stories, and business consequences.
B2B selling expert, Ian Altman hosts the Same Side Selling podcast. Organizations rely on Ian to modernize their sales approach to achieve business growth. Ian draws on his experience as a former CEO of two decades to help people and organizations dramatically grow revenue.The Same Side Selling podcast features sales and business topics, as well as insight from industry leaders with proven success. Ian interviews some of the brightest minds who share proven methods to help YOU achieve success and grow revenue with integrity. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results.Discover more at http://www.IanAltman.com
Based on 6 episodes we listened to · September 2026
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Same Side Selling Podcast treats business as a series of human negotiations shaped by incentives, trust and execution. Ian Altman uses guest interviews to examine why a sales method succeeds inside one company, how leaders respond when a business loses a central figure, and…
Ian Altman turns sales advice into a fit test before you waste another quarter chasing rainbows.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Solar Insure's story shows fit, execution, and shared language becoming practical sales discipline.
Same Side Selling Podcast treats Solar Insure's story less as a sales lesson than as a close look at execution. Ian Altman speaks with Tabitha from the sales team, Dean, its CRO, and Chris, its director of sales, about how same side selling ideas showed up in customer…
A candid look at matching media ambitions and communications spending with results a firm can credibly guarantee.
For B2B deep-tech companies chasing media attention, this episode asks a useful question: do their evidence, budget and expectations actually match?
A grounded look at making offshore and remote teams work through better fit, testing, structure, and support.
Offshore and remote teams come across here as a systems challenge, not a personality test. Ian Altman and Luis Direction use the REMOTE framework to keep the focus on the pieces that decide whether the setup works: hiring rigor, onboarding, support, structure, performance,…
A grounded conversation about leading through grief, uncertainty, and the discipline of facing reality.
Rod Neuschwander's conversation about From Crisis to Clarity follows the difficult aftermath of Giftology's founder dying unexpectedly, and the responsibility that falls to a longtime business partner asked to lead through shock.
Neen James connects luxury-level experience to the personal priorities that shape trust, selling, and client relationships.
Luxury lands here as a feeling before it becomes a sales tactic. Neen James connects that idea to the ordinary work of earning attention, trust, and repeat business, arguing that luxury-level experiences are not reserved for high-end consumer brands.
Eli Schwartz frames SEO as a growth discipline shaped by advertising incentives and Google's need to keep people searching.
SEO is treated here as a business-growth problem rather than a checklist of ranking moves. Ian Altman asks Eli Schwartz where companies tend to go wrong, and Schwartz pushes the conversation wider: SEO, in his view, has uncapped potential and can reach 10 to 20 times the scale…
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Eli Schwartz says SEO can generate $2 billion a year for a company that spends $5 billion on ads.
Andrea Waltz and Richard Fenton discuss the misconception that 'no' is negative in sales and how embracing rejection can lead to success.
Ian Altman interviews Cara Brookins about her book 'Unstuck' and how to overcome feeling stuck in achieving goals.
Ian Altman discusses how vendors should push back on procurement demands like line item pricing and cost disclosure by focusing on what's in the customer's best interest.
Ian Altman discusses the importance of role play in sales and the three biggest traps salespeople fall into when avoiding practice.
Solar Insure says it doubled revenue from July 2024 to the end of 2025 while the solar market was falling by double digits.
Susan Thomas of Tenfold argues that integrated communications should be sold on results, not hours, retainers, or budget ceilings.
Luis Derechin says offshore teams fail when companies ignore the reasons they hire offshore in the first place: talent scarcity and cost pressure.
Rod says a crisis plan has to fit on one page: purpose, operations, finance, and team.
Ian Altman and Neen James frame Exceptional Experiences around Neen's claim that luxury is a mindset, not a price point.
Ian Altman interviews Michael Bungay Stanier about his book on improving workplace relationships.
Ian Altman interviews Joey Coleman about his new book 'Never Lose an Employee Again' on strategies for employee retention and recruitment.
CEO Sean Farrell discusses how his company QDS doubled revenue by engaging non-salespeople in the sales process.