RDA 2017 #futuretuned

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Radio Days Africa 2017, heard from the seats.

The gist

RDA 2017 #futuretuned collects talks and workshops from Radio Days Africa 2017, recorded live with the applause and room announcements left in. The speakers range from the European Broadcasting Union's head of radio putting questions to an Amazon Echo to a blind software developer explaining how assistive technology lets him record and produce podcasts.

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About RDA 2017 #futuretuned

RDA 2017 #futuretuned is a feed of session recordings from Radio Days Africa 2017, a gathering of radio people in Johannesburg. Some recordings open and close with a short tag that names the event and points to its website and the #RDA17 hashtag. Between those tags, the room is left as it was. Moderators thank speakers, call for applause and send people off to the next pair of parallel sessions, one of them on trusting technology with Arthur Goldstuck. One day-three welcome even suggests that the cooler weather might keep delegates in the venues rather than outside with their coffee. The speakers are the draw. Graham Dixon introduces himself as head of radio at the European Broadcasting Union, an organisation he says has 73 members in 56 countries. He argues that radio has outlasted predictions of its death since the arrival of television because it is cheap, effective and adaptable. Then he tests the point with an Amazon Echo, asking it for the capital of South Africa and getting an answer about three. Brendan Philipser of the RNTC, introduced as having come from the Netherlands, runs a masterclass on the ten basic formats and warns early on that nobody gets to snooze at the back. His session is participatory. He separates wrapper formats from singles, explains montage as the way to combine singles, and sends groups off to judge which formats carry facts and which carry emotion. Tony Malham describes a digital radio project aimed at public transport, with taxis at its centre, and recalls earlier work running Rise FM and Vuma FM alongside a syndicated breakfast show with DJ Spoo. Storytelling comes up more than once. One speaker recalls a shy eight-year-old named Marina who, after a weekend of improvisation workshops and the StorySpine method, was joking and telling stories by Monday night. In '#RDA17: The All Seeing Eye', a speaker who spent more than fourteen years at 5FM argues that commercial radio has lost the art of storytelling and describes a station that gives young people a platform and lets them say and play what they want. That talk speaks openly about rough language on air, about brands that want the rawness anyway, and about the daily fight over how to read the metrics. The most striking recording may be '#RDA17: C-Tru', in which a software developer who has been fully blind for about twelve years explains assistive technology while his screen reader keeps reading out whatever sits under the mouse. He points to blind user communities and mailing lists that share new podcasts, and he ends by saying that the real limits are mostly the ones people put on themselves. The rough edges stay in, and they are part of the value: a record of an industry talking frankly to itself about formats, audiences and new technology.

Made for: Suits a listener who works in radio or audio production, or is learning the trade, and wants to hear practitioners talk about formats, storytelling, metrics and digital distribution with a room of peers.

What sets it apart: These are conference sessions recorded in the room, not interviews made for a feed. Applause, group exercises and even a screen reader talking over its user are left in, so a listener hears the workshop itself rather than a recap of it.

In their own words

Are you #futuretuned? Join the action at #rda17 to learn new skills and engage with new ideas.

Why you'd press play

A radio masterclass asks whether your format can hold feelings or just facts.

Press play if you want

  • to hear a breakfast presenter explain why a taxi strike is easier to work with than a quiet news day
  • to borrow a storytelling spine for the next time your radio segment needs an ending
Read the full recommendation in PlayNext →
storytelling in radiobasic radio formats and masterclass exercisesdigital radio distributionvoice assistants and new devicesaudience metricsassistive technology and podcastinggiving young people a voice on air

Talks about

Best episodes of RDA 2017 #futuretuned

Short reviews from the PlayNext desk, based on the episodes we processed.

#RDA17: The New Audio GoldrushJul 10, 2017

A practical read on mobile listeners, ad markets, and what it takes to make podcasting pay.

Podcasting comes through as a market question with practical stakes: who is listening, whether advertisers can reach them, and how creators can turn that attention into revenue.

#RDA17: Streaming Radio TruthsJul 10, 2017

A measured look at streaming radio's credibility fight, niche promise, and need for sharper curation.

Streaming radio is treated here as both a credibility fight and a creative form. Sean looks back at his reporting on inflated audience figures at startup streaming stations, following the pushback that came with it: on-air mockery, legal pressure, listener support, media…

#RDA17: The Digital KingJul 10, 2017

Tony Malham traces how taxi radio could become digital reach, with a 5-to-9 breakfast show at its center.

The Digital King follows Tony Malham as he lays out a taxi-led route into digital radio, treating the cab environment as both a broadcast space and a bridge to a future online audience.

#RDA17: Trusting TechnologyJul 10, 2017

A technology talk about whether radio can earn trust while technology keeps moving ahead.

Trust sits at the center of this 2017 technology talk, which looks past the shine of the future to the doubts that can slow people down before they step into it.

#RDA17: Master Class - Formats to EngageJul 10, 2017

A practical, hands-on lesson in using format and editing to guide an audio audience through a story.

Brendan Philipser of the RNTC turns radio formats into a clear, usable lesson on how audio stories are shaped. He lays out ten basic formats, distinguishes wrapper formats from single formats, and shows how montage can join interview and discussion so the edit itself carries…

Podcasts like RDA 2017 #futuretuned

Episodes

  1. 1

    #RDA17: The Digital King

    Hidden gem

    Tony Malham frames Massive Metro as a digital radio station launched on 2 May for South Africa’s taxi market.

    Jul 10, 2017·34m·2 clips
  2. 2

    #RDA17: Master Class - Formats to Engage

    Hidden gem

    Brendan Philipser of the RNTC uses #RDA17: Master Class - Formats to Engage to map broadcasting into ten basic formats, from magazine and report to drama and demonstration.

    Jul 10, 2017·1h 9m·5 clips
  3. 3

    #RDA17: Trusting Technology

    Hidden gem

    Arthur Goldstuck uses RDA 2017 #futuretuned to argue that the future has "many flaws" and should be thought about as a trust problem, not just a tech problem.

    Jul 10, 2017·38m·3 clips
  4. 4

    #RDA17: Relevance Through Innovation

    Graham Dixon, head of radio at the European Broadcasting Union, argues that radio’s relevance depends on combining stability with innovation.

    Jul 10, 2017·43m·3 clips
  5. 5

    #RDA17: C-Tru

    Hidden gem

    RDA 2017 #futuretuned: #RDA17: C-Tru presents a blind software developer with 38 years of development experience and 12 years of total blindness explaining how assistive technology supports podcast consumption and production.

    Jul 10, 2017·29m·2 clips
  6. 6

    #RDA17: Creating Powerful Radio

    At Radio Days Africa 2017, Valerie Geller presents three rules for powerful radio: “Tell the truth, make it matter, and never be boring.” She argues that presenters should speak to one listener using “you,” create visual word pictures, and answer “why should someone listen to this?” before opening the microphone.

    Jul 10, 2017·1h 5m·4 clips
  7. 7

    #RDA17: The All Seeing Eye

    Hidden gem

    Kath explains how The Eye, created after her 14-and-a-half years at 5FM, uses themed music shows to restore storytelling and give young people platforms.

    Jul 10, 2017·32m·2 clips
  8. 8

    #RDA17: The New Audio Goldrush

    Hidden gem

    RDA 2017 #futuretuned frames podcasting as a monetizable audio channel, with one speaker citing U.S.

    Jul 10, 2017·29m·2 clips
  9. 9

    #RDA17: Streaming Radio Truths

    Hidden gem

    At RDA 2017 #futuretuned, Sean's '#RDA17: Streaming Radio Truths' says streaming radio depends on measurement, cost, and content.

    Jul 10, 2017·29m·2 clips
  10. 10

    Digital Toolkit

    Jul 6, 2017·27m
  11. 11

    #RDA17: The BBC Radio 1 Challenge

    Jul 6, 2017·1h 2m
  12. 12

    #RDA17: Building Breakfast

    RDA 2017’s “Building Breakfast” brings together Anele, David O’Sullivan, Martin Bester, and Smash Afrique to explain how South African breakfast radio is planned and performed.

    Jul 6, 2017·48m·3 clips
  13. 13

    #RDA17: Master Class – Audio Production

    Jul 6, 2017·1h 1m
  14. 14

    #RDA17 :Master class: Story telling

    Jul 6, 2017·55m
  15. 15

    #RDA17: Master Class: Podcasting

    Jul 6, 2017·1h 11m
  16. 16

    #RDA17: 10 Tips to Manage Your Social Media

    Jul 6, 2017·28m
  17. 17

    #RDA17: The Public Radio Debate

    Jul 6, 2017·58m
  18. 18

    #RDA17 Breaking Barriers - Burundi

    Jul 6, 2017·29m
  19. 19

    #RDA17 Content Positive

    Jul 6, 2017·39m
  20. 20

    #RDA17: SABC Disability 360

    Jul 6, 2017·27m
  21. 21

    #RDA17: Public radio success story

    Jul 6, 2017·33m
  22. 22

    #RDA17: Ishiwi - My Voice

    Jul 6, 2017·30m
  23. 23

    How To Make Better Campus Content

    A workshop session at RDA 2017 on how to create better content for campus and community radio stations.

    Jul 5, 2017·35m
  24. 24

    RDA17:Radio

    Jul 5, 2017·31m
  25. 25

    RDA17:Best of the Awards

    Jul 5, 2017·40m
  26. 26

    #RDA17: The case for DRM

    Jul 5, 2017·50m
  27. 27

    #RDA17:Is Playlisting the Future of Radio

    Jul 5, 2017·32m
  28. 28

    #RDA17: Commercial Radio Landscape in Uganda

    Jul 5, 2017·24m
  29. 29

    #RDA14: Powerful Promotions

    Jul 5, 2017·26m
  30. 30

    #RDA17: The Sociability of Radio

    Jul 5, 2017·30m
  31. 31

    #RDA17: The Art of Producing a Radio Commercial

    Jul 5, 2017·23m
  32. 32

    #RDA17: Harnessing Digital Footprints

    Jul 5, 2017·36m
  33. 33

    #RDA17: Content King

    Jul 5, 2017·39m
  34. 34

    #RDA17: #futuretuned

    Jul 5, 2017·1h 1m
  35. 35

    #RDA17: Alternative News

    Jul 5, 2017·44m
  36. 36

    #RDA17: Podcasting for Niched Audiences and Advertisers

    Jul 5, 2017·37m
  37. 37

    #RDA17: Welcome

    Jul 5, 2017·37m
  38. 38

    #RDA17: How to Do 360° On-Air Campaigns

    A radio operations director shares insights on building successful 360-degree on-air campaigns by focusing on audience engagement.

    Jul 5, 2017·37m
  39. 39

    #RDA17: Programming for Youth Audiences

    A conference talk on programming music radio for youth audiences, discussing content strategies and the evolution of dating in the digital age.

    Jul 5, 2017·40m
  40. 40

    #RDA17: Moving Billboard

    Kevin Fine and Manisha Patel present a talk at Radio Days about the brand journey of Jacare NFM, using audio examples to illustrate changes over five years.

    Jul 5, 2017·28m